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Винен клъстер в България - възможности и перспективи (на примера на област Пловдив)

  • Academic Journal
  • Ikonomiceski I Socialni Alternativi. 2019, Issue 3, p49-63. 15p.
  • The restructuring of the global wine market and the change in consumer tastes and preferences necessitate the formation of new ways of adapting to the changes of the environment and the competitive positioning of Bulgarian wine producers, which are predominantly micro, small and medium enterprises. There is the establishment of a new type of interrelations and relationships in which competitors compete and combine their competitive advantages in order to achieve a synergy effect from their joint activities and to increase their competitiveness. The application of such practices demonstrates the presence of integration processes in the sector and is compatible with the objectives set in the National Strategy for the Development of Viticulture and Wine Production in the Republic of Bulgaria 2005-2025 (for the realization of Bulgarian wines on domestic and foreign markets). In this regard, the concept of wine clusters is gaining more and more supporters; the purpose of this study is to reveal the efficiency of the integration processes in the sector as an opportunity to exploit its competitive potential and a prerequisite for the construction and functioning of wine clusters. [ABSTRACT FROM AUTHOR]
Additional Information
Wine Cluster in Bulgaria – Opportunities and Perspectives.
Copyright of Ikonomiceski I Socialni Alternativi is the property of University of National & World Economy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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