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A MODULE APPROACH: EXPANDING FINANCIAL ACUMEN THROUGH INTEGRATION IN AN UNDERGRADUATE SALES PROGRAM.

  • Conference
  • Marketing Management Association Annual Conference Proceedings. Spring2014, p80-86. 7p. 5 Charts.
  • Article
  • The purpose of this paper is to present a way to blend additional financial acumen within the sales curriculum. The sales professional today is required to have a strong understanding of the financials of their organization, as well as their customer's, to maximize the value they can provide. This paper will provide a model for an online module that was developed to expand the financial knowledge of sales students. [ABSTRACT FROM AUTHOR]
Additional Information
Copyright of Marketing Management Association Annual Conference Proceedings is the property of Marketing Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
1St. Catherine University
2325-3568
97209126

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