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Periodical

Farmers Weekly. 9/18/2015, Issue 1045, p1-1. 1p.

*AGRICULTURAL industries
*MARKETING strategy
*JOHN Deere tractors
*FARM tractors

In this article, the author comments that the farming industry should focus on long-term marketing. Topics discussed include colors used by agricultural machinery maker John Deere in its tractors, farmers getting a jacket from a car maker after buying a kit, which helped in marketing of the company, supermarket chain Waitrose offering a free cup of tea or coffee to loyalty card holders and the need for tractor dealers to invest in future customers.