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Does a not-for-profit organisation lose its legitimacy by exiting a strategic group? The case of France Business School.

Additional Information
Une organisation sans but lucratif peut-elle perdre sa légitimité en sortant d'un groupe stratégique ? Le cas de France Business School.
Grandes écoles de management
Strategic group
Groupe stratégique
Language of Keywords: English; French
The aim of this article is to analyse how a not-for-profit organisation can lose its legitimacy by exiting a strategic group. This research is based on a case study of France Business School (FBS). Through an analysis of a database of articles, complemented by semi-structured interviews, this study examines the deconstruc-tion of FBS's legitimacy following its exit from the Grandes Écoles de Management strategic group. It thus sheds light on the interaction between the cognitive, moral and pragmatic dimensions of legitimacy to explain the failure of FBS. [ABSTRACT FROM AUTHOR]
L'objectif de cet article est de caractériser les conséquences sur la légitimité d'une sortie d'un groupe stratégique dans le monde de l'enseignement supérieur. Cette recherche se fonde sur l'étude du cas unique de France Business School (fBS). A travers une analyse d'une base d'articles, complétée par une de la sortie du groupe stratégique des grandes écoles de management masterisées. Il apporte ainsi un éclairage sur l'interaction entre les dimensions cognitive, morale et pragmatique de la légitimité pour expliquer l'échec de fBS. [ABSTRACT FROM AUTHOR]
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1Lecturer/Researcher in Marketing, Brest Business School (France)
2Lecturer in Management, ENSTA Bretagne (France)
3Lecturer/Researcher in Accounting, Brest Business School (France)
4Professor, IDRAC Business School (France)
5ITES (Institut de formation au Travail Éducatif et Social), Laboratoire LEGO - Brest (France)