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How to beat the STREET. (cover story)

  • Periodical
  • Editor & Publisher. 02/12/2001, Vol. 134 Issue 7, p16. 4p. 1 Color Photograph, 1 Chart, 1 Graph.
  • Discusses guidelines in improving the stock performance of publishing companies. Investment in technology; Aggressiveness about market share; Measurement of readership and selling it aggressively.
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