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Insurtechs Need to Ace Customer Acquisition Cost (CAC) Optimization.

  • Report
  • Daily Fintech. 1/7/2022, p1-4. 4p.
  • The article reports that in insurance, the cost of acquiring customers is higher, at seven to nine times that of selling to an existing customer. Topics include considered that on average, that is paying between several dollar for each new customer and these costs are higher partly from the prevalent acquisition methods many carriers still depend on.
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