Management Analysis Journal, Vol 11, Iss 1, Pp 71-82 (2022)
Universitas Negeri Semarang, 2022.
The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significant effect on satisfaction. Trust and satisfaction have a significant and positive influence on repurchase intentions.
https://journal.unnes.ac.id/sju/index.php/maj/article/view/54279; https://doaj.org/toc/2252-6552; https://doaj.org/toc/2502-1451