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Academic Journal
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Journal of Health Care Marketing; Spring81, Vol. 1 Issue 2, p8-14, 7p
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This article discusses the development of marketing programs for the Medical Nurse Practitioner (MNP). The role of, and the barriers to, marketing, as they apply to the independent nursing practice, are examined. The authors critically analyze the selection of target markets, the characteristics of these market segments and the importance of marketing promotions in regard to the MNP concept. [ABSTRACT FROM AUTHOR]
Additional Information
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