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Optimization Increases Customer Satisfaction Through Mudharabah Financing Products and Brand Image.

  • Academic Journal
  • Tanjung, Adetia Azmi1
    Affiah, Hajar1
  • Journal of Social Science (2720-9938). 2022, Vol. 3 Issue 2, p230-235. 6p.
  • Article
  • The purpose of this study is to analyze the effect of mudharabah financing and brand image partially and simultaneously on customer satisfaction at Commercial Islamic Banks. This type of research is classified as associative. The population and sample in this study were 92 respondents with a sampling technique using an accidental sampling approach. The results showed that both partially and simultaneously mudharabah and brand image had a positive and significant effect on customer satisfaction at Commercial Islamic Banks. Mudharabah financing variable has a greater influence than brand image in influencing customer satisfaction at Commercial Islamic Banks. [ABSTRACT FROM AUTHOR]
Additional Information
Copyright of Journal of Social Science (2720-9938) is the property of Ridwan Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
1STIE Muhammadiyah Asahan, North Sumatera, Indonesia