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Page title

Pathways to use of communication campaigns' evaluation findings within international organizations.

  • Academic Journal
  • O'Neil G; Owl RE, Research and Evaluation Consultancy, Geneva, Switzerland. Electronic address:
    Bauer MW; Social Psychology and Research Methodology, London School of Economics and Political Science, London, UK. Electronic address:
  • Evaluation and program planning [Eval Program Plann] 2018 Aug; Vol. 69, pp. 82-91. Date of Electronic Publication: 2018 May 01.
  • English
  • This article presents a study on the pathways and processes regarding the use of evaluation findings of communication campaigns from two international organizations, the Office of the High Commissioner for Human Rights (OHCHR) and the International Committee of the Red Cross (ICRC). Several years after the completion of the campaigns and their evaluations, our research identified 28 instances of use and six instances of non-use of the evaluation results, of which the large majority being surprising in nature. Results showed that evaluation use facilitated formal and informal changes at the individual and the organizational level; and, this pattern occurred in a predominantly non-linear fashion, interconnected and overlapping, while gradually decreasing in time and space. Evaluation use was mostly unpredictable, which reflected how meanings are constructed by staff members, as they adjusted and interpreted the findings in opportunistic ways.
    (Copyright © 2018 Elsevier Ltd. All rights reserved.)
Additional Information
Publisher: Elsevier Country of Publication: England NLM ID: 7801727 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-7870 (Electronic) Linking ISSN: 01497189 NLM ISO Abbreviation: Eval Program Plann Subsets: MEDLINE
Publication: 1994- : [Oxford] : Elsevier
Original Publication: 1978-1993: Elmsford, N. Y., Pergamon Press.
Keywords: Campaigns*; Communication evaluation*; Evaluation methodology*; Evaluation use*; Evaluation utilization*; International organizations*; Non-profit communications*; Public relations measurement*
Date Created: 20180509 Date Completed: 20190305 Latest Revision: 20190305

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