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  • Academic Journal
  • Indonesian
  • Anggraini, Aldila1
    Mi Hwa1
    Mulyandi, M. Rachman1
  • Journal of Syntax Transformation. jul2022, Vol. 3 Issue 7, p1040-1043. 4p.
  • Article
Additional Information
buying interest
buying interest
Food influencer
minat beli
Language of Keywords: English; Indonesian
This research was conducted with the aim of knowing the influence of digital food influencer (X) on consumer buying interest (Y) students. In this study, a qualitative research method was used with a descriptive approach. The population in the study were consumers who became potential culinary reviews of food influencer. As for data collection techniques to support this research using literature studies collected through journals, books, and the internet. The results of the five studies that the state of food influencers affect buying interest. [ABSTRACT FROM AUTHOR]
Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh digital food influencer (X) terhadap minat beli (Y). pada penelitian ini digunakan metode penelitian kualitatif dengan pendekatan deskriptif. Populasi dalam penelitian adalah konsumen kuliner yang menjadi potensial dalam ulasan kuliner dari food influencer. Adapun teknik pengumpulan data untuk menunjang penelitian ini menggunakan studi literatur yang dikumpulkan melalui jurnal, buku, dan internet. Hasil dari lima penelititan yang telah penulis teliti menyatakan bahwa food Influencer mempengaruhi minat beli. [ABSTRACT FROM AUTHOR]
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1Fakultas Ekonomi, Bisnis dan Ilmu Sosial Universitas Matana, Tangerang, Banten, Indonesia