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PUMA, LE « FLOW » DE L'ÉTÉ. (French)

  • Periodical
  • Stratégies; 9/24/2020, Issue 2050, p46-47, 4p
  • The article offers information on "The Flow", a music video-like film designed by the Lafourmi agency to accompany the release of the new Puma Future and Puma One crampon sneakers. Topics discussed include the video crowned with the Digital Strategies Grand Prize; targeting a male audience, obsessed with football, eager for the latest trends and feeding on creative content; and views of Clément Lacour, teamhead teamsports marketing at Puma Group, on issue.
Additional Information
PUMA, THE "FLOW" OF SUMMER. (English)
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