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Syndication Report.

  • Periodical
  • MediaWeek. 5/15/2006, Vol. 16 Issue 20, p32-41. 5p. 3 Color Photographs, 6 Charts.
  • This article offers update on television syndication in the U.S. According to PQ Media,which publishes research covering the advertising and marketing industry, spending in syndication is projected at $2.954 billion. One advantage of syndication is the familiarity of the established product. The syndication ratings for several television categories are highlighted.
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