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The factors that influence customer e-services adoption

Additional Information
South African Institute of Computer Scientists and Information Technologists, 2015.
2015
The aim of this paper is to provide an overview of the investigation into customer e-service adoption. The investigation includes a qualitative survey and observation of participants using e-services. E-services are used to attract customers and persuade them to transact online and the customer’s perception of an e-service contributes greatly to e-service adoption or rejection. This paper describes the factors that influence customer perception towards e-services. Relationships between the identified factors were also considered in order to build a conceptual framework. Grounded theory was used for its flexibility, repetitive comparisons of data, and emergence of concepts and theories.
electronic resource
1015-7999
2313-7835
http://sacj.cs.uct.ac.za/index.php/sacj/article/view/209; https://doaj.org/toc/1015-7999; https://doaj.org/toc/2313-7835
10.18489/sacj.v56i1.209
edsdoj.524f581d7d834b008ddb8f508c77da19

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