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The Hunt for the Local Ad Dollar.

  • Periodical
  • Editor & Publisher; Oct2017, Vol. 150 Issue 10, p38-43, 6p, 8 Color Photographs, 2 Charts
  • The article focuses on the issues surrounding the financial health of local community newspapers in the U.S, and discusess the ways for addressing the same. Topics discussed include decreases in total advertising revenue of the newspaper publishing companies; views of Corey Elliott, vice president of research at Borrell Associates on the U.S. Small Business Administration of the country; and growth opportunities of the local newspapers.
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