Advanced Search Results For "2407-7321"
SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 25-25 (2023)
Abstract: Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role o...
Exploring The Impact of Perceived Greenwashing on Repurchase Intention of Green Personal Body Care Products
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 152-152 (2023)
Abstract: Nowadays, brands from various industrial sectors have started to release new product line or branding strategy that focuses on preserving nature, one of the examples being green personal body care. The vague and excessive claims made by the brands evok...
The Factors Affecting Intention To Save at Indonesian Islamic Banks Using The Theory of Planned Behavior (TPB)
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 91-91 (2023)
Abstract: During the increasingly fierce competition in the Islamic finance industry, strategic steps are needed to increase public intention to save. This study aims to analyze the influence of shariah financial literacy, religiosity, attitudes, subjective norm...
Core Competence Development Strategy to Achieve Competitive Advantage (Case Study: Dawoon Tea)
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 1-1 (2023)
Abstract: Tea is a type of ready-to-drink beverage that has been attached to people's daily lives. Dawoon Tea is a small enterprise that has the opportunity to have a sustainable competitive advantage. This research aimed to formulate the right core competence d...
The Effect of Customer Loyalty in Digital Banking Services: Role Satisfaction Factor, Customer Experience and EWOM
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 129-129 (2023)
Abstract: In the midst of changes in digital technology, customer behavior and the development of he business environment, BCA responds by taking strategic steps and policies in maintaining the excellence of digital banking services based on meeting customer nee...
The Role of Manager Behavior in Explaining The Financial Planning and Financial Innovation of Small and Medium Enterprises
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 36-36 (2023)
Abstract: The major weakness of SMEs is in financial management and marketing. These problems obstruct their growth and ability to plan and innovate their business. This study examines the influence of personality, financial culture, and competence on SMEs' inno...
Green Banking Adoption Strategy (Case Study of Banks in Jabodetabek)
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 49-49 (2023)
Abstract: Green banking is a bank’s operational activities to reduce environmental damage and preserve nature, thereby contributing to sustainable development. Green banking provides solutions for companies to various customer problems and business competition. ...
The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 104-104 (2023)
Abstract: The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regardi...
The Implementation of Digital Marketing In SME's: Opportunities and Challenges During The Covid-19 Pandemic
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 72-72 (2023)
Abstract: During the Covid 19 Pandemic, the survival of Small and Medium Enterprises (SMEs) was threatened with bankruptcy due to the decline in people's incomes, and the implementation of Large-Scale Social Restrictions (PSBB). This study aims to (a) Identify t...
The Effect of Skills and Experience on The Performance of Small and Medium Enterprises With Innovation as Mediation Variable
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business and Entrepreneurship, Vol 9, Iss 1, Pp 12-12 (2023)
Abstract: This study examined the mediating effect of innovation on the relationship between skills, experience and performance of SMEs. The population in this study were all SMEs in the culinary sector which were fostered by the Pariaman City Government which a...