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What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages.

Publication Type: Academic Journal

Source(s): Psychology & Marketing; Sep2015, Vol. 32 Issue 9, p920-933, 14p, 1 Black and White Photograph, 3 Charts, 1 Graph

Abstract: Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, d...

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