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Advanced Search Results For "Komang AS Pramudana"

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 "Komang AS Pramudana"
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What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 1, Pp 17-26 (2022)

Abstract: This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials...