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The Role of E-Satisfaction in Mediating the Effect of E-Service Quality and E-WOM on E-loyalty on Online Marketplace Customers in Denpasar, Bali, Indonesia

Publication Type: Academic Journal

Source(s): Management and Economics Research Journal, Vol 6, Pp 1-7 (2020)

Abstract: This research is motivated by the convenience for consumers to move from an online site to another online site when shopping online. This makes consumers vulnerable to switching to other online shopping sites. This study aims to determine the role of e...

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