Advanced Search Results For "experiential marketing, experiential value, repurchase intention"
PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION
Publication Type: Academic Journal
Source(s): Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan (2016)
Abstract: The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a ...
NOSTALGIA OR TASTE? COMPARING CONSUMER COGNITION OF PINEAPPLE CAKES AND SHOP ATMOSPHERE.
Publication Type: Academic Journal
Source(s): International Journal of Organizational Innovation. Apr2015, Vol. 7 Issue 4, p148-157. 10p. 2 Charts.
Abstract: With the emergence of experimental marketing in recent years, nostalgia has become an alternative themed experience based on the concept of experiential marketing. Based on the perspective of experiential value, this study investigated whether a nostal...
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.
Publication Type: Academic Journal
Source(s): Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen. May2023, Vol. 9 Issue 2, p658-670. 13p.
Abstract: Penelitian ini bertujuan menganalisis pengaruh social media marketing Insagram terhadap repurchase intention melalui experiential marketing dan brand trust pada merek Naboks Bogor. Metode penelitian ini menggunakan kuantitatif dengan jumlah responden s...
Pengaruh Experiential Marketing Terhadap Customer Satisfaction dan Repurchase Intention Pada Layanan Grabfood Selama Pandemi Covid-19.
Publication Type: Academic Journal
Source(s): Manajemen IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah. 2022, Vol. 17 Issue 1, p15-23. 9p.
Abstract: Pemerintah Indonesia telah mengeluarkan kebijakan Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) untuk mengatasi permasalahan pandemic Covid-19. Pemesanan makanan secara online menjadi pengeluaran digital konsumen per bulan terbesar selama pandemi ...
THE IMPACT OF EXPERIENTIAL MARKETING ON THE INTENTION TO REVISIT THE BRAND: COMPARING LARGE AND SMALL FAST-FOOD RESTAURANT CHAINS.
Publication Type: Academic Journal
Source(s): REMark: Revista Brasileira de Marketing. abr-jun2022, Vol. 21 Issue 3, p730-756. 27p.
STUDY ON THE FACTORS AFFECTING REVISITING INTENTION BY SEM ANALYSIS.
Publication Type: Academic Journal
Source(s): International Journal of Organizational Innovation. Apr2019, Vol. 11 Issue 4, p285-296. 12p.
Abstract: The purpose of this study is exploring the relationship among corporate image, experiential marketing and service quality on the impact of experiential value and revisiting intention -- using international customers in Kenting area as participants. Thi...
The Mechanism of the Effects of Experiential Marketing on Urban Consumers' Well-Being.
Publication Type: Academic Journal
Source(s): Complexity. 10/15/2020, p1-10. 10p.
Abstract: Knowing how to improve urban consumers' well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused v...
THE STUDY OF REPURCHASE INTENTIONS IN EXPERIENTIAL MARKETING - AN EMPIRICAL STUDY OF THE FRANCHISE RESTAURANT.
Publication Type: Academic Journal
Source(s): International Journal of Organizational Innovation. Fall2009, Vol. 2 Issue 2, p245-261. 17p. 1 Diagram, 8 Charts.
Abstract: Product and service marketing in the past usually adapted low-price strategy and eventually led to battles in prices. However, times are changing; those traditional marketing techniques may not represent the main stream in this competitive new age. Exp...
EVALUATING DANCE CONSUMPTION THROUGH THE EXPERIENTIAL VALUE APPROACH.
Publication Type: Academic Journal
Source(s): Market / Trziste. 2018, Vol. 30 Issue 2, p147-164. 18p.
Abstract: Svrha - Iskustvena se paradigma pokazala značajnom u istraživanju i razumijevanju konzumacije usluga u kulturi, a time za nju raste i interes u literaturi iz područja marketinga i ponašanja potrošača. U ovom kontekstu odluke o ponašanju potrošača ne sm...
Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
Publication Type: Academic Journal
Source(s): Jurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 42-59 (2020)
Abstract: This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structu...