Advanced Search Results For "experiential marketing, experiential value, repurchase intention"

Publication Type: Academic Journal

Source(s): Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan (2016)

Abstract: The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a ...

Publication Type: Academic Journal

Source(s): International Journal of Organizational Innovation. Apr2015, Vol. 7 Issue 4, p148-157. 10p. 2 Charts.

Abstract: With the emergence of experimental marketing in recent years, nostalgia has become an alternative themed experience based on the concept of experiential marketing. Based on the perspective of experiential value, this study investigated whether a nostal...

Publication Type: Academic Journal

Source(s): REMark: Revista Brasileira de Marketing. abr-jun2022, Vol. 21 Issue 3, p730-756. 27p.

Publication Type: Academic Journal

Source(s): International Journal of Organizational Innovation. Apr2019, Vol. 11 Issue 4, p285-296. 12p.

Abstract: The purpose of this study is exploring the relationship among corporate image, experiential marketing and service quality on the impact of experiential value and revisiting intention -- using international customers in Kenting area as participants. Thi...

Publication Type: Academic Journal

Source(s): Complexity. 10/15/2020, p1-10. 10p.

Abstract: Knowing how to improve urban consumers' well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused v...

Publication Type: Academic Journal

Source(s): Market / Trziste. 2018, Vol. 30 Issue 2, p147-164. 18p.

Abstract: Svrha - Iskustvena se paradigma pokazala značajnom u istraživanju i razumijevanju konzumacije usluga u kulturi, a time za nju raste i interes u literaturi iz područja marketinga i ponašanja potrošača. U ovom kontekstu odluke o ponašanju potrošača ne sm...

Publication Type: Academic Journal

Source(s): International Journal of Organizational Innovation. Fall2009, Vol. 2 Issue 2, p245-261. 17p. 1 Diagram, 8 Charts.

Abstract: Product and service marketing in the past usually adapted low-price strategy and eventually led to battles in prices. However, times are changing; those traditional marketing techniques may not represent the main stream in this competitive new age. Exp...

Publication Type: Academic Journal

Source(s): Jurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 42-59 (2020)

Abstract: This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structu...

Publication Type: Academic Journal

Source(s): IJEBD (International Journal of Entrepreneurship and Business Development), Vol 5, Iss 3 (2022)

Abstract: Purpose: Purchase behavior is a significant consideration for consumers when choosing and evaluating various products. Perceived values influencing repurchase intention are critical since these are the major inputs used by marketing managers to estimat...

Publication Type: Academic Journal

Source(s): Global Business & Management Research. 2010, Vol. 2 Issue 2/3, p237-252. 16p. 1 Diagram.

Abstract: Purpose - The present research aims to look at the ways in which Augmented Reality Experiential Marketing (AREM) is beneficial for companies and brands not only on short-term - the "shiny object" syndrome, but also on the long-term, contributing to the...