Advanced Search Results For "experiential marketing, experiential value, repurchase intention"
Your filters
PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION
Publication Type: Academic Journal
Source(s): Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan (2016)
Abstract: The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a ...
Pengaruh Pemasaran Berbasis Pengalaman, Efikasi Diri, dan Kepercayaan terhadap Niat Beli Kembali Layanan Bus Premium
Publication Type: Academic Journal
Source(s): Jurnal Ilmiah Manajemen dan Bisnis, Vol 21, Iss 1, Pp 42-59 (2020)
Abstract: This study aims to analyze the effect of Experiential Marketing, Self Efficacy, and Trust in Repurchase Intentions in Royaltrans Premium Bus Services. The data used are primary data compiled using a questionnaire, data analysis using a positive Structu...
Repeat Purchase intentions: Exploring the perceived values of Locally-made Hand-Woven Bags in Lagawe, Ifugao, Philippines
Publication Type: Academic Journal
Source(s): IJEBD (International Journal of Entrepreneurship and Business Development), Vol 5, Iss 3 (2022)
Abstract: Purpose: Purchase behavior is a significant consideration for consumers when choosing and evaluating various products. Perceived values influencing repurchase intention are critical since these are the major inputs used by marketing managers to estimat...
Research at the Marketing Interface to Advance Entrepreneurship Theory.
Publication Type: Academic Journal
Source(s): Entrepreneurship: Theory & Practice; Spring92, Vol. 16 Issue 3, p33-59, 27p, 1 Diagram, 3 Charts
Abstract: Copyright of Entrepreneurship: Theory & Practice is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...
Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising.
Publication Type: Academic Journal
Source(s): Journal of Hospitality Marketing & Management; Feb-Mar2016, Vol. 25 Issue 2, p167-196, 30p
Abstract: Copyright of Journal of Hospitality Marketing & Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...
The Influence of Cognitive Trust and Familiarity on Adoption and Continued Use of Smartphones: An Empirical Analysis.
Publication Type: Academic Journal
Source(s): Journal of International Technology & Information Management; 2014, Vol. 23 Issue 2, p69-94, 26p, 3 Diagrams, 6 Charts
Abstract: Copyright of Journal of International Technology & Information Management is the property of International Information Management Association (IIMA), Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without th...
Doctoral Dissertations Accepted, 2002-2003.
Publication Type: Academic Journal
Source(s): Journal of Business; Jan2004, Vol. 77 Issue 1, p209-222, 14p
Abstract: This article presents a list of doctoral dissertations received by the "Journal of Business" in 2002-2003.