Abstract:This research draws on the brand architecture and the brand associations literature to examine the relationship among league brand associations, league brand equity, and behavioral intentions and to develop a multi-item scale for the fan-based brand as...
Abstract:UAE Religiopolitics: Balancing Mosque and State: The UAE Constitution declares Islam as the religion of the state, and religion plays an important role in the UAE. On November 9, 2014, The Washington Post published an article portraying the UAE as a "L...