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Advanced Search Results For "Awa, Hart O."

1 - 10 of 41 results for
 "Awa, Hart O."
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Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

Publication Type: Academic Journal

Source(s): Humanities & Social Sciences Communications, Vol 8, Iss 1, Pp 1-11 (2021)

Abstract: Abstract A substantial number of factors have been examined on the potentials of SMEs to exploit mobile marketing devices to achieve a competitive edge. However, the limited scholarly investigation has focused on the demographic characteristics of top ...

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Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology

Publication Type: Academic Journal

Source(s): SAGE Open, Vol 11 (2021)

Abstract: In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily on study findings from the Western World without much recourse to cross-context differences in structure ...

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Service failure handling and resilience amongst airlines in Nigeria

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 8, Iss 1 (2021)

Abstract: Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interest...

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Customer satisfaction with complaint responses under the moderation of involvement

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 8, Iss 1 (2021)

Abstract: Organizations build competitive advantage when they design recovery framework with recourse to disgusted customers, given that no two failure experiences are the same. This paper proposed a framework that links user-involvement to customer satisfaction...

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption.

Publication Type: Academic Journal

Source(s): PLoS ONE, Vol 16, Iss 12, p e0260145 (2021)

Abstract: Most micro-business managers in Nigeria do not see the adoption of digital marketing technology (DMT) as vital for business. Many consider it as a precondition to support managerial or operational activities, not as a tactical and/or strategic tool. Al...

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Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework.

Publication Type: Academic Journal

Source(s): International Journal of Information Systems in the Service Sector; Jan2022, Vol. 14 Issue 1, p1-16, 16p

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption.

Publication Type: Academic Journal

Source(s): PLoS ONE; 12/2/2021, Vol. 16 Issue 12, p1-18, 18p

Abstract: Copyright of PLoS ONE is the property of Public Library of Science and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or ...

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Using T-O-E theoretical framework to study the adoption of ERP solution

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 3, Iss 1 (2016)

Abstract: This paper provides further insight into IS adoption by investigating how 12 factors within the technology-organization-environment (T-O-E) framework explain SMEs’ adoption of enterprise resource planning (ERP) software. Survey data were collected from...

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Correlates of justice encounter in service recovery and word-of-mouth publicity

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 3, Iss 1 (2016)

Abstract: This paper examines word-of-mouth publicity as an outcome of consumer perception of equitable recovery programs. Survey data were drawn from 317 teachers of Federal Government Colleges and 79 executives of mobile telephone firms in the southeastern and...

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Adoption of emerging ICTs: The role of actors in a social network

Publication Type: Academic Journal

Source(s): Cogent Business & Management, Vol 3, Iss 1 (2016)

Abstract: This paper uses actor network theory (ANT) to provide further insight into ICT adoption framework by showing how the diverse actors in small service(s) businesses guarantee continuous adoption of emerging ICT amidst many influences. On the basis of pur...

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