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Advanced Search Results For "Chan, Terri H."

1 - 10 of 56 results for
 "Chan, Terri H."
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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales.

Publication Type:Academic Journal

Source(s):Journal of Advertising; Aug/Sep2022, Vol. 51 Issue 4, p486-501, 16p, 1 Diagram, 3 Charts, 10 Graphs

Abstract:Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification.

Publication Type:Academic Journal

Source(s):International Journal of Advertising. Aug2022, p1-33. 33p. 12 Illustrations, 1 Chart.

Abstract:Abstract Expectation for how brands succeed communicating a social cause is gaining salience in today’s interconnected and increasingly vocal environment. To address this topic of interest, this study presents and tests an integrative theoretical frame...

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Cultivating consumer-brand relationship in social media: the role of consumer willingness to engage

Publication Type:Periodical

Source(s):International Journal of Internet Marketing and Advertising; 2022, Vol. 17 Issue: 1 p1-19, 19p

Abstract:In today's digital era, social media advertising efforts continue to expand with strong abilities to concisely target, behaviourally profile, and interactively engage consumers. In the midst of plentiful brand information presented on social media, it ...

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How Consumers in China Perceive Brands In Online and Offline Encounters: A Framework For Brand Perception.

Publication Type:Academic Journal

Source(s):Journal of Advertising Research. Mar2018, Vol. 58 Issue 1, p90-110. 21p.

Abstract:This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market. Using schema theory as the overarching framework, the authors posit that a company's choice of online versu...

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A systematic review of the effectiveness of occupational health and safety training

Publication Type:Academic Journal

Source(s):Scandinavian Journal of Work, Environment & Health, Vol 38, Iss 3, Pp 193-208 (2012)

Abstract:OBJECTIVES: Training is regarded as an important component of occupational health and safety (OHS) programs. This paper primarily addresses whether OHS training has a beneficial effect on workers. The paper also examines whether higher engagement OHS t...

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Profiling Lead Researchers in Advertising Research.

Publication Type:Book

Source(s):Advances in Advertising Research (Vol. VII); 2017, p297-315, 19p

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Predominantly Persistent Intraretinal Fluid in the Comparison of Age-related Macular Degeneration Treatments Trials

Publication Type:Periodical

Source(s):Ophthalmology Retina; 20220101, Issue: Preprints

Abstract:To describe predominantly persistent intraretinal fluid (PP-IRF) and its association with visual acuity (VA) and retinal anatomic findings at long-term follow-up in eyes treated with pro re nata (PRN) ranibizumab or bevacizumab for neovascular age-rela...

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Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact.

Publication Type:Academic Journal

Source(s):International Journal of Advertising. Jan2017, Vol. 36 Issue 1, p11-37. 27p.

Abstract:What does it take to become a top advertising scholar in productivity? What drives impact in advertising research? This article sets out to answer these two questions by assessing the productivity and impact among scholars and their work in advertising...

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Epidemiological characteristics, practice of ventilation, and clinical outcome in patients at risk of acute respiratory distress syndrome in intensive care units from 16 countries (PRoVENT): an international, multicentre, prospective study

Publication Type:Periodical

Source(s):The Lancet Respiratory Medicine; November 2016, Vol. 4 Issue: 11 p882-893, 12p

Abstract:Scant information exists about the epidemiological characteristics and outcome of patients in the intensive care unit (ICU) at risk of acute respiratory distress syndrome (ARDS) and how ventilation is managed in these individuals. We aimed to establish...

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ROLE OF CONVENTIONAL ADS IN A DIGITAL AGE: EFFECTS OF INTERNET AND CONVENTIONAL ADVERTISING ON BRAND AWARENESS AND BRAND DESIRE IN CHINA.

Publication Type:Academic Journal

Source(s):International Journal of Electronic Commerce Studies; 2015, Vol. 6 Issue 1, p87-97, 11p

Abstract:Copyright of International Journal of Electronic Commerce Studies is the property of Academy of Taiwan Information Systems Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's ex...

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