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Advanced Search Results For "Freddy Pandapotan Simbolon"

1 - 10 of 6 results for
 "Freddy Pandapotan Simbolon"
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The Influence of Using Instagram as a Promotional Media in Building Brand Awareness and Its Impact on Purchase Decision of Bulog Products in Shopee

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 13, Iss 1, Pp 57-66 (2022)

Abstract:In the digital era, social media increasingly has an important role as a marketing tool that needs to be optimized to increase a company’s sales and profitability. Social media continues growing and is widely used by all levels of society to become the...

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The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 11, Iss 3, Pp 187-196 (2020)

Abstract:The research aimed to investigate the influence of product quality, price fairness, brand image, and customer value on purchase decision in the Low Cost Green Car (LCGC). The research applied a quantitative method with survey design. It was conducted i...

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Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students?

Publication Type:Academic Journal

Source(s):Journal the Winners, Vol 22, Iss 1 (2021)

Abstract:The goal of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students from Generation Z ...

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The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur

Publication Type:Academic Journal

Source(s):Journal the Winners, Vol 20, Iss 2, Pp 111-120 (2019)

Abstract:The objective of this research was to examine the impact of halal labels, prices, and brand on the purchase decision to buy Bakso Wagyu in Kota Wisata Cibubur. It used associative research, and data were collected through a field survey from the Bakso ...

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The Impact of Relationship Marketing Strategy in Indonesia Retail Industries

Publication Type:Academic Journal

Source(s):Binus Business Review, Vol 7, Iss 2, Pp 143-147 (2016)

Abstract:This research aimed to examine the impact of relationship marketing strategy on customer loyalty in Indonesia’s retail industries. A questionnaire derived from previous studies and the relevant literature was completed by 182 retail customers in Jakart...

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The Influence of Corporate, User, and Product Images on Purchase Decision of Nitrogen at PERTAMINA Gas Stations.

Publication Type:Academic Journal

Source(s):Pertanika Journal of Social Sciences & Humanities; 2018Special Issue, Vol. 26T, p61-69, 9p

Abstract:Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission...

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