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Advanced Search Results For "Hung, Kineta"

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 "Hung, Kineta"
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E-Commerce Influencers in China: Dual-Route Model on Likes, Shares, and Sales.

Publication Type:Academic Journal

Source(s):Journal of Advertising; Aug/Sep2022, Vol. 51 Issue 4, p486-501, 16p, 1 Diagram, 3 Charts, 10 Graphs

Abstract:Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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The Effect of Natural Celebrity–Brand Association and Para-Social Interaction in Advertising Endorsement for Sustainable Marketing

Publication Type:Academic Journal

Source(s):Sustainability, Vol 12, Iss 6215, p 6215 (2020)

Abstract:Celebrity endorsement has been regarded as an effective strategy for enterprises to implement sustainable marketing strategies. However, frequent use of celebrity ads renders consumers skeptical of the ads’ and celebrity’s profit-making intent, which m...

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Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Summer2014, Vol. 43 Issue 2, p155-166. 12p. 1 Diagram, 4 Charts.

Abstract:This article introduces a dual entertainment path model that integrates insights from media entertainment and transportation theory to show how links between entertainment motives (aspirational and playful) and experiences (celebrity fantasy and emotio...

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Advertising Research in the Post-WTO Decade in China.

Publication Type:Academic Journal

Source(s):Journal of Advertising; Fall2012, Vol. 41 Issue 3, p121-146, 26p, 4 Charts

Abstract:Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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INTERPERSONAL TRUST AND PLATFORM CREDIBILITY IN A CHINESE MULTIBRAND ONLINE COMMUNITY.

Publication Type:Academic Journal

Source(s):Journal of Advertising; Fall2011, Vol. 40 Issue 3, p99-112, 14p, 2 Diagrams, 3 Charts

Abstract:Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty.

Publication Type:Academic Journal

Source(s):Journal of International Marketing; 2010, Vol. 18 Issue 3, p1-17, 17p, 1 Diagram, 3 Charts

Abstract:Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However,...

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IMPROVING MEDIA DECISIONS IN CHINA.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Spring2005, Vol. 34 Issue 1, p49-63. 15p. 6 Charts, 1 Graph.

Abstract:This study examines two central issues underlying effective media decisions in China. We pay particular attention to the issue in reaching China's upscale and status-seeking consumers and the cost/benefits of so doing. In this study, we analyzed syndic...

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Framing Meaning Perceptions with Music: The Case of Teaser Ads.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Fall2001, Vol. 30 Issue 3, p39-49. 11p. 1 Chart.

Abstract:Teaser ads rely heavily on nonverbal executional cues to communicate. This research suggests that music may function in a manner similar to verbal captions with regard to the meanings viewers attribute to a teaser ad. Whereas previous research tended t...

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When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides.

Publication Type:Academic Journal

Source(s):Journal of Marketing; Jul2008, Vol. 72 Issue 4, p12-28, 17p, 1 Diagram, 5 Charts, 2 Graphs

Abstract:Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Narrative Music in Congruent and Incongruent TV Advertising.

Publication Type:Academic Journal

Source(s):Journal of Advertising. Spring2000, Vol. 29 Issue 1, p25-34. 10p.

Abstract:Recent research suggests that music comprises a sign system that could add meanings to advertising. However, research in this area is scant and there is practically no research that has examined the process by which consumers use music to create meanin...

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