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PENGARUH VARIABEL DEMOGRAFI DAN PERSEPSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU PHILIPS LED DI KOTA DENPASAR

Publication Type: Academic Journal

Source(s): E-Jurnal Manajemen, Vol 5, Iss 8 (2016)

Abstract: Increased awareness and responsibility of public health, making people decide to buy green products. However, there are still doubts about the quality of green products, so that consumers think to decide to buy the product. This study aims to determine...

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