scroll to top
0

EBSCO Auth Banner

Let's find your institution. Click here.

Advanced Search Results For "Ni Nyoman Kerti Yasa"

1 - 10 of 75 results for
 "Ni Nyoman Kerti Yasa"
Results per page:

The role of attitude to mediate the effect of trust, perceived behavior control, subjective norm and per-ceived quality on intention to reuse the COVID-19 website

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 3, Pp 895-904 (2022)

Abstract: The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19...

View details

Market entry agility in the process of enhancing firm performance: A dynamic capability perspective

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 1, Pp 99-106 (2022)

Abstract: Social media empowers small and medium enterprises (SMEs) in engaging with their stakeholders economically and effectively. Social media use affects SMEs operation and knowledge sharing which creates innovation opportunities, speeds time to market, sat...

View details

The impact of SNS marketing use on women entrepreneurs in the new normal era

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 3, Pp 769-778 (2022)

Abstract: The goal of this research was to see how network site marketing (SNS marketing) affected marketing performance in terms of customer relationship management (CRM) and marketing capabilities. This research was conducted with a quantitative approach. The ...

View details

The role of brand love in mediating the effect of intensive distribution and social media promotion on brand loyalty and e-WOM

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 2, Pp 335-346 (2022)

Abstract: This study aims to examine and explain the role of brand love in mediating the effect of intensive distribution and promotion of social media on brand loyalty and e-WOM. The population of this research are customers of minimarket franchise businesses i...

View details

A dynamic capability theory perspective: borderless media breakthrough to enhance SMEs performance

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 2, Pp 363-374 (2022)

Abstract: Social media technology as borderless media has made it easier for small and medium-sized businesses (SMEs) to interact with their customers. The application of social media has impacted the operation and information sharing of SMEs, allowing them to d...

View details

Integration of technology acceptance model (TAM) and theory of planned behavior (TPB): An e-wallet behavior with fear of covid-19 as a moderator variable

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 4, Pp 1427-1436 (2022)

Abstract: E-wallet usage in transactions during the Covid-19 pandemic is a cashless movement that supports breaking the chain of transmission of the Covid-19 virus. Intention to use E-wallet during the pandemic is high due to the stay-at-home recommendation that...

View details

What drives millennials and zillennials continuously using instant messaging? Perspective from Indonesia

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 1, Pp 17-26 (2022)

Abstract: This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials...

View details

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 1, Pp 217-232 (2022)

Abstract: This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial p...

View details

Trust as a mediating effect of social media marketing, experience, destination image on revisit intention in the COVID-19 era

Publication Type: Academic Journal

Source(s): International Journal of Data and Network Science, Vol 6, Iss 2, Pp 517-526 (2022)

Abstract: The Covid-19 pandemic has a huge impact on the economy, which causes a substantial decline in the tourism sector. On the other hand, the detrimental impact of proactive measures taken to control the Covid-19 pandemic has had a negative impact on all in...

View details

PERAN BRAND TRUST MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

Publication Type: Academic Journal

Source(s): E-Jurnal Manajemen, Vol 10, Iss 11, Pp 1201-1220 (2021)

Abstract: Tujuan penelitian ini adalah untuk menguji dan menjelaskan pengaruh e-WOM terhadap keputusan pembelian, pengaruh keputusan pembelian terhadap brand trust, pengaruh brandtrust terhadap keputusan pembelian, dan menjelaskan peran brand trust memediasi e-W...

View details
sponsored