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Black titles find year-round market.
Publication Type: Periodical
Source(s): Billboard. 01/18/97, Vol. 109 Issue 3, p67. 4p. 3 Black and White Photographs.
Abstract: Discusses the marketing of videotapes aimed at black audiences. February, which is Black History Month and therefore the busiest month of the year for black videos; The expansion of the black title business; Comments from HBO Home Video Marketing Direc...
Sex audiobooks: Not what you think.
Publication Type: Periodical
Source(s): Billboard. 11/4/95, Vol. 107 Issue 44, p74. 4p. 1 Black and White Photograph.
Abstract: Reports that the erotic audiobook market shows increase capabilities. Launch of Passion Press, audio publisher with focus on erotica; Popular audiobook from Time Warner; What erotic audio publishers face; Some audiobook publishers; Comments.
A-books '95: A first-half sales surge, thanks to clubs, libraries and audio-only stores.
Publication Type: Periodical
Source(s): Billboard. 8/12/95, Vol. 107 Issue 32, p43. 4p. 3 Black and White Photographs.
Abstract: Reports on the factors affecting the rise in audiobook (A-book) sales in the United States during the first half of 1995. Steady growth in A-book sales in 1994; Increase of A-book clubs; Effect of the O.J. Simpson trials on audiobook sales; Increase in...
VIAAC Action.
Publication Type: Periodical
Source(s): Billboard. 07/10/99, Vol. 111 Issue 28, p73. 3p. 2 Black and White Photographs.
Abstract: Announces the tenth anniversary of the Video Industry AIDS Action Committee. The fundraising organization distribution $2 million to AIDS service organizations across the United States; Creation of the committee by Marc Berman; How the committee's cri...
Mute makes moves to boost U.S. biz.
Publication Type: Periodical
Source(s): Billboard. 7/3/93, Vol. 105 Issue 27, p12. 3p. 2 Black and White Photographs.
Abstract: Reports on the restructuring of Mute Records' United States marketing and promotion departments and participation in the startup of a distribution system to be headed by Mark Fotiadis. Wendy Naylor as director of promotion; Regional concentration on re...
Vendors ride the theatrical wave.
Publication Type: Periodical
Source(s): Billboard. 3/15/97, Vol. 109 Issue 11, p97. 3p. 4 Black and White Photographs.
Abstract: Notes that video producers are issuing similarly-titled videos to coincide with the release of major Hollywood films. Videos hoping to capitalize on the popularity of the motion pictures `Dante's Peak' and `Private Parts'; The attraction to releasing ...
Fitness: A market tries to shape up.
Publication Type: Periodical
Source(s): Billboard. 10/26/96, Vol. 108 Issue 43, p67. 3p. 1 Color Photograph, 3 Black and White Photographs.
Abstract: Focuses on the the fitness video market in the United States in late 1996. The industry's decline; The need to streamline and simplify for consumers; The example of Best Buy; The emphasis on different types of videos such as aerobic weight-training, t...
Vid catalogs specialize in uniqueness.
Publication Type: Periodical
Source(s): Billboard. 5/11/96, Vol. 108 Issue 19, p55. 3p. 1 Black and White Photograph.
Abstract: Reports on American video catalog companies' use of niche marketing to gain more customers. Impact of the growth of sell-through video on catalog companies; Fusion Video's offer of specialty books devoted to videos of military themes, British programs...
APA holds its 1st mini-conference.
Publication Type: Periodical
Source(s): Billboard. 6/17/95, Vol. 107 Issue 24, p49. 3p. 3 Black and White Photographs.
Abstract: Highlights the Audio Publishers Association's first mini-convention held on June 2, 1995 in Chicago, Illinois. Convention as an event separate from that of the American Booksellers Association; Seminar topics; Presentations; Featured speakers.
Retail finds pal in direct response.
Publication Type: Periodical
Source(s): Billboard. 5/20/95, Vol. 107 Issue 20, p81. 3p.
Abstract: Focuses on direct response as a tool in advancing retail sales of special-interest videos in the United States. Jordan Whitney Inc.'s studies on the marketing value of products that sell well at direct response; Creation of a brand name for a specific...