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Advanced Search Results For "Santi Duwi Putri Nugroho"

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 "Santi Duwi Putri Nugroho"
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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation

Publication Type:Academic Journal

Source(s):International Journal of Research In Business and Social Science, Vol 11, Iss 5, Pp 18-32 (2022)

Abstract:Gen Z controls almost the entire population in the world with a total number of almost two billion people worldwide. This generation will be the largest consumer group in the world. In Indonesia itself, In 2020, Gen Z occupied the highest percentage of...

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