Publication Type:Academic Journal

Source(s):Gadjah Mada International Journal of Business, Vol 24, Iss 1, Pp 56-81 (2022)

Abstract:The purpose of this study is to develop new knowledge related to innovation in e-commerce, which we call e-commerce innovation, and how its impact on customer satisfaction and loyalty, together with e-service quality, in the context of an online shop i...

Publication Type:Academic Journal

Source(s):Gadjah Mada International Journal of Business. Jan-Apr2022, Vol. 24 Issue 1, p56-81. 26p.

Abstract:The purpose of this study is to develop new knowledge related to innovations in e-commerce, which we call e-commerce innovation, and how this affects customers' satisfaction and loyalty, along with the e-service quality, in the context of an online sho...