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Advanced Search Results For "Tinsley, Dillard"

1 - 10 of 42 results for
 "Tinsley, Dillard"
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INTERIM REPORTS: A NEGLECTED ASPECT OF MARKETING RESEARCH.

Publication Type: Academic Journal

Source(s): Journal of Business Communication. Winter76, Vol. 13 Issue 2, p3-10. 8p. 1 Diagram.

Abstract: Interim reports are vital in marketing research. Managers can best apply their experience and overall view of organizational efforts in deciding to continue, modify, or terminate projects if their information is timely and complete. This study characte...

The Proverbial manager.

Publication Type: Academic Journal

Source(s): Business Horizons. Sep/Oct2002, Vol. 45 Issue 5, p27. 8p. 1 Chart.

Abstract: Focuses on the growing importance of religion and spirituality in business firms in the U.S. Reference to the Book of Proverbs in the Bible; Attitude of employees concerned with workplace spirituality; Relevance of developing employee Emotional Intell...

Relationship marketing's strategic array. (cover story)

Publication Type: Academic Journal

Source(s): Business Horizons. Jan/Feb2002, Vol. 45 Issue 1, p70. 7p. 1 Chart.

Abstract: Focuses on strategies for relationship marketing. Definition of supporting strategies; Distinctions between augmented strategies and supporting strategies; Significance of using relationship marketing as a strategy.

MARKETING ENHANCEMENT OF MANAGEMENT CONCEPTS.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management (10711988). Fall/Winter1997, Vol. 7 Issue 2, p98-105. 8p. 2 Diagrams.

Authors:

Abstract: Marketing concepts reflect market realities - thus embodying a number of precepts that can enhance the market focus of management concepts. Total Quality Management is enhanced by the societal marketing concept, the marketing concept, the product life ...

How Coach, H-P, Zara, and Ford Profited from a Comprehensive Application of Market Orientation.

Publication Type: Academic Journal

Source(s): Graziadio Business Report. Jan2010, Vol. 13 Issue 1, p1-5. 5p. 2 Color Photographs.

Abstract: An integration of management and marketing approaches to market orientation is necessary to gain its full benefits. The following success stories all have in common the involvement of focused senior managers who assured appropriate participation in a m...

Management's Guide to an Integrated Marketing Strategy.

Publication Type: Academic Journal

Source(s): Journal of Business Strategy. Nov/Dec88, Vol. 9 Issue 6, p30. 4p.

Abstract: Discusses guidelines to an integrated marketing strategy in the United States. Lucrative market segments; Advantages offered by the marketing strategy to each target market; Role of each element of the marketing mix.

SMALL RETAILERS IN SMALL TOWNS: IS MARKETING THE KEY?

Publication Type: Academic Journal

Source(s): Journal of Small Business Management. Jan78, Vol. 16 Issue 1, p7-12. 6p.

Abstract: This article reports on a neglected aspect of small business--the special case of the small retailer in a small-town location. An analysis of 49 small retailers in two small towns shows marketing to be their most common area of difficulty, and advertis...

COMPETITION, CONSULTANTS, AND COMPLETENESS: STRATEGY IN THE SMALL RETAILER'S FUTURE.

Publication Type: Academic Journal

Source(s): Journal of Small Business Management. Jul76, Vol. 14 Issue 3, p12-15. 4p.

Abstract: Discusses strategies for the small retailer in the face of threat from efforts of large retailers to seize for themselves the traditional advantages of small businesses. Ways of gaining quick reactions and adaptability; Role of top management; Entrepr...

Marketing Courses Required for Marketing Majors.

Publication Type: Academic Journal

Source(s): Journal of Marketing Education. Spring81, Vol. 3 Issue 1, p10-14. 5p.

Abstract: Discusses the marketing courses required for marketing majors. Nature of marketing jobs in business and of marketing students; Principles of marketing course; Review of undergraduate and graduate marketing programs.

Subjects:

MARKETING POSITION AND PROMOTION FOR THE MEDICAL NURSE PRACTITIONER.

Publication Type: Academic Journal

Source(s): Journal of Health Care Marketing. Spring81, Vol. 1 Issue 2, p8-14. 7p.

Abstract: This article discusses the development of marketing programs for the Medical Nurse Practitioner (MNP). The role of, and the barriers to, marketing, as they apply to the independent nursing practice, are examined. The authors critically analyze the sele...

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