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Advanced Search Results For "Tse, Caleb H."

1 - 10 of 28 results for
 "Tse, Caleb H."
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Digital platform attention and international sales: An attention-based view.

Publication Type: Academic Journal

Source(s): Journal of International Business Studies; Oct2022, Vol. 53 Issue 8, p1817-1835, 19p

Abstract: Copyright of Journal of International Business Studies is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users m...

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Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations' Global Integration and Local Adaptation Mechanisms.

Publication Type: Academic Journal

Source(s): Journal of International Marketing; Jun2020, Vol. 28 Issue 2, p59-80, 22p, 1 Diagram, 4 Charts, 4 Graphs

Abstract: Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However,...

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Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses.

Publication Type: Academic Journal

Source(s): Journal of Marketing; May2020, Vol. 84 Issue 3, p106-121, 16p, 3 Diagrams

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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"Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women.

Publication Type: Academic Journal

Source(s): Journal of Advertising; Oct-Dec2019, Vol. 48 Issue 5, p512-531, 20p, 4 Color Photographs, 1 Diagram, 2 Charts, 1 Graph

Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories.

Publication Type: Academic Journal

Source(s): International Journal of Advertising. May2021, Vol. 40 Issue 4, p602-628. 27p. 2 Color Photographs, 6 Charts.

Abstract: Should brands continue to espouse the traditional thin female models in advertisements or follow the trend towards using larger-sized models? Although the effects of model body size in advertising has been investigated in literature, much inconclusive ...

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Passion transfer across national borders.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Mar2020, Vol. 108, p213-231. 19p.

Abstract: The transfer of a leader's passion to employees is crucial to successful innovation, but it becomes especially challenging when the organization becomes large and complex. This study examines both the antecedents and consequences of corporate leaders' ...

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Profiling Lead Researchers in Advertising Research.

Publication Type: Book

Source(s): Advances in Advertising Research (Vol. VII); 2017, p297-315, 19p

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Advertising Research in the Post-WTO Decade in China.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Fall2012, Vol. 41 Issue 3, p121-146. 26p. 4 Charts.

Abstract: This paper reviews advertising studies on China published in 13 advertising, marketing, and business journals during the decade after joining the World Trade Organization (WTO) (2002-2011). Since its WTO entry, China's advertising industry (including r...

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Unfolding China's state-owned corporate empires and mitigating agency hazards: Effects of foreign investments and innovativeness.

Publication Type: Academic Journal

Source(s): Journal of World Business. Apr2019, Vol. 54 Issue 3, p191-212. 22p.

Abstract: Abstract Integrating agency and institutional perspectives, we describe how China's socio-political institutions create state-owned corporate empires with unique agency conflicts. We develop a framework demonstrating how economically unjustified firm e...

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Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact.

Publication Type: Academic Journal

Source(s): International Journal of Advertising. Jan2017, Vol. 36 Issue 1, p11-37. 27p.

Abstract: What does it take to become a top advertising scholar in productivity? What drives impact in advertising research? This article sets out to answer these two questions by assessing the productivity and impact among scholars and their work in advertising...

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