Advanced Search Results For "VAZQUEZ-CASIELLES, Rodolfo"

Publication Type: Academic Journal

Source(s): Spanish Journal of Marketing-ESIC, Vol 23, Iss 1, Pp 45-68 (2019)

Abstract: Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the possible...

Publication Type: Academic Journal

Source(s): Journal of Business Economics and Management, Vol 20, Iss 3 (2019)

Abstract: The online fashion and textile sector is growing in recent years, becoming one of the online sectors with the highest volume of business. However, the bibliography on e-service quality and its consequences in this sector has been underdeveloped in the ...

Publication Type: Academic Journal

Source(s): International Review on Public & Non Profit Marketing; Dec2022, Vol. 19 Issue 4, p763-780, 18p

Abstract: Copyright of International Review on Public & Non Profit Marketing is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. Howe...

Publication Type: Academic Journal

Source(s): Journal of Business Economics and Management, Vol 18, Iss 3 (2017)

Abstract: Retailers have tried to differentiate themselves from their competitors through shopping experience. This is the first study analysing relationships between experience dimensions, shopping experience value and satisfaction. In this article different sh...

Publication Type: Academic Journal

Source(s): Administrative Sciences, Vol 8, Iss 4, p 77 (2018)

Abstract: In the retail sector, the creation of shopping experiences becomes increasingly important to obtain a competitive advantage, and to meet consumers’ needs and desires. Knowing how to design and apply these experiences can stimulate consumer engagement a...

Publication Type: Academic Journal

Source(s): Management Letters/Cuadernos de Gestión, Vol 1, Iss 2, Pp 87-102 (2001)

Abstract: An important issue was raised for discussion trough the last decade regarding the meaning of brand equity. Different forms of analysis and estimation criteria have been applied, and that is the reason for the current ambiguity on its meaning. In this a...

Publication Type: Academic Journal

Source(s): Voluntas: International Journal of Voluntary & Nonprofit Organizations; Apr2021, Vol. 32 Issue 2, p288-302, 15p

Abstract: Copyright of Voluntas: International Journal of Voluntary & Nonprofit Organizations is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written...

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Mar2013, Vol. 53 Issue 1, p43-60. 18p. 3 Diagrams, 5 Charts, 1 Graph.

Abstract: This study has two main objectives: (a) to examine the relative impacts of positive and negative word of mouth (PWOM and NWOM) on the shift in the receiver's brand purchase probability; and (b) to analyze the effect, direct or indirect, of a number of ...

Publication Type: Academic Journal

Source(s): Tourism Analysis; Jun2019, Vol. 24 Issue 2, p213-225, 13p

Abstract: Copyright of Tourism Analysis is the property of Cognizant, LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or ema...

Publication Type: Academic Journal

Source(s): Journal of Business Economics & Management; Jun2019, Vol. 20 Issue 3, p595-617, 23p

Abstract: Copyright of Journal of Business Economics & Management is the property of Vilnius Gediminas Technical University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written perm...