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Advanced Search Results For "Vargo, Stephen"

1 - 10 of 222 results for
 "Vargo, Stephen"
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Practice Diffusion.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Apr2022, Vol. 48 Issue 6, p939-969, 31p, 2 Black and White Photographs, 3 Diagrams, 2 Charts

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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Advancing sales theory through a holistic view: how social structures frame selling.

Publication Type: Academic Journal

Source(s): Journal of Personal Selling & Sales Management; Dec2020, Vol. 40 Issue 4, p221-226, 6p, 1 Diagram

Abstract: Copyright of Journal of Personal Selling & Sales Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. Howeve...

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Unique features of a global human ectoparasite identified through sequencing of the bed bug genome

Publication Type: Academic Journal

Source(s): Nature Communications, Vol 7, Iss 1, Pp 1-10 (2016)

Abstract: The bed bug, Cimex lectularius, is a ubiquitous human ectoparasite with global distribution. Here, the authors sequence the genome of the bed bug and identify reductions in chemosensory genes, expansion of genes associated with blood digestion and gene...

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Assessing and enhancing the impact potential of marketing articles.

Publication Type: Academic Journal

Source(s): AMS Review; Dec2021, Vol. 11 Issue 3/4, p407-415, 9p

Abstract: Copyright of AMS Review is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email ar...

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Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward.

Publication Type: Academic Journal

Source(s): AMS Review; Dec2021, Vol. 11 Issue 3/4, p375-389, 15p

Abstract: Copyright of AMS Review is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email ar...

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Converging on a New Theoretical Foundation for Selling.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Mar2018, Vol. 82 Issue 2, p1-18, 18p, 2 Diagrams, 2 Charts, 1 Graph

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Beyond Circularity—A Service-dominant (S-D) Logic Perspective

Publication Type: Periodical

Source(s): Circular Economy and Sustainability; June 2021, Vol. 1 Issue: 1 p257-260, 4p

Abstract: The idea of a circular economy, in which parts of discarded products are reused to create new products, has intuitive appeal for goals of sustainability. However, it also partially perpetuates a mental model of economic activity that is at the root of ...

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