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LES BONNES RECETTES D'EUROKERA. (French)
Publication Type: Periodical
Source(s): Stratégies; 9/24/2020, Issue 2050, p50-51, 4p
Abstract: The article offers information on the new line of Versâtis products advertising campaign, EuroKera, called on architecture firm Studio Jean-Marc Gady, which won the Grand Prix Stratégies du design. Topics include working on a design creation intended t...
PUMA, LE « FLOW » DE L'ÉTÉ. (French)
Publication Type: Periodical
Source(s): Stratégies; 9/24/2020, Issue 2050, p46-47, 4p
Abstract: The article offers information on "The Flow", a music video-like film designed by the Lafourmi agency to accompany the release of the new Puma Future and Puma One crampon sneakers. Topics discussed include the video crowned with the Digital Strategies ...
LES NOUVEAUX CODES DU CONTENU DE MARQUE. (French)
Publication Type: Periodical
Source(s): Stratégies; 10/17/2019, Issue 2011, p28-30, 3p
Abstract: The article reports on the need for brands to think outside the box in terms of content marketing in order to achieve growth.
MUMM, LA CUVÉE SPATIALE. (French)
Publication Type: Periodical
Source(s): Stratégies; 4/18/2019, Issue 1991, p8-10, 3p
Abstract: The article focuses on the launch of a champagne by champagne producer G. H. Mumm and Cie which can be consumed by people who are on diet for weight loss and has received the Grand prix Stratégies du design 2019 award. Topics discussed include no compr...
SOCIÉTÉ GÉNÉRALE TRANSFORME L'ESSAI. (French)
Publication Type: Periodical
Source(s): Stratégies; 11/22/2018, Issue 1971, p6-8, 3p
Abstract: The article presents information on rugby club of Saint-Père-Marc-en-Poulet and the first season of the web-series "Favorable Terrain," which is designed by AKQA and created Societe Generale. Topics discussed include story behind the beginning of the W...
LES NOUVELLES VOIES DU BRAND CONTENT.
Publication Type: Periodical
Source(s): Stratégies. 10/18/2018, Issue 1966, p38-40. 3p.
Abstract: The article discusses how brands can use storytelling to make their consumers aware of their brand values, their commitments and the messages they want to convey. According to Lionel Curt, founder of MNSTR, while storytelling has long been portrayed as...
Les labos en cure de digital. (French)
Publication Type: Periodical
Source(s): Stratégies; 3/9/2017, Issue 1895, p25-28, 3p
WELLNESS Une parole qui rend service.
Publication Type: Periodical
Source(s): Stratégies. 7/6/2017, Issue 1913, p32-34. 3p.
TOUS ENGAGÉS CONTRE LES VIOLENCES FAITES AUX FEMMES.
Publication Type: Periodical
Source(s): Stratégies. 2/6/2020, Issue 2026, p26-27. 2p.
Abstract: The article reports that UN Women France wanted to mobilize opinion on social networks with the #LeFeminicideDansLaLoi campaign to fight violence against women. Every 48 hours, a woman dies under the blows of her companion. It is from this dismal obser...
PARCE QU’À TOUT ÂGE, ELLES LE VALENT BIEN.
Publication Type: Periodical
Source(s): Stratégies. 12/12/2019, Issue 2019/2020, p74-75. 2p.
Abstract: The article reports that the "The Non-Issue" campaign, carried out in partnership with the British Vogue, designed for L'Oreal Paris by the agencies McCann Paris and McCann London, won the 2019 Luxury Strategies Grand Prix.