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Advanced Search Results For "Yoganarasimhan, Hema"

1 - 10 of 27 results for
 "Yoganarasimhan, Hema"
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Variety Effects in Mobile Advertising.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p718-738, 21p, 6 Diagrams, 3 Charts, 4 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Strategic Polarization in Group Interactions.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Aug2021, Vol. 58 Issue 4, p782-800, 19p, 2 Diagrams, 1 Chart, 4 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Star-Cursed Lovers: Role of Popularity Information in Online Dating.

Publication Type: Academic Journal

Source(s): Marketing Science; Jan/Feb2022, Vol. 41 Issue 1, p73-92, 20p, 2 Color Photographs, 1 Diagram, 5 Charts, 4 Graphs

Abstract: Copyright of Marketing Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, user...

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Identifying the Presence and Cause of Fashion Cycles in Data.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR). Feb2017, Vol. 54 Issue 1, p5-26. 22p. 9 Charts, 8 Graphs.

Abstract: The article presents a study on the presence and cause of fashion cycles in data. Topics include the use of pattern-matching the amplitude and length of cycles observed to a user-specified definition, the use of system generalized method of moments est...

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Targeting and Privacy in Mobile Advertising.

Publication Type: Academic Journal

Source(s): Marketing Science; Mar/Apr2021, Vol. 40 Issue 2, p193-218, 26p, 5 Diagrams, 6 Charts, 6 Graphs

Abstract: Copyright of Marketing Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, user...

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Soul and machine (learning).

Publication Type: Academic Journal

Source(s): Marketing Letters; 2020, Vol. 31 Issue 4, p393-404, 12p, 1 Chart

Abstract: Copyright of Marketing Letters is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or e...

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Search Personalization Using Machine Learning.

Publication Type: Academic Journal

Source(s): Management Science; Mar2020, Vol. 66 Issue 3, p1045-1070, 26p

Abstract: Copyright of Management Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, use...

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Estimation of Beauty Contest Auctions.

Publication Type: Academic Journal

Source(s): Marketing Science; Jan/Feb2016, Vol. 35 Issue 1, p27-54, 28p, 1 Diagram, 9 Charts, 15 Graphs

Abstract: Copyright of Marketing Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, user...

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The Value of Reputation in an Online Freelance Marketplace.

Publication Type: Academic Journal

Source(s): Marketing Science; Nov/Dec2013, Vol. 32 Issue 6, p860-891, 32p

Abstract: Copyright of Marketing Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, user...

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Link to Success: How Blogs Build an Audience by Promoting Rivals.

Publication Type: Academic Journal

Source(s): Management Science; Sep2012, Vol. 58 Issue 9, p1651-1668, 18p, 1 Black and White Photograph, 2 Diagrams, 4 Charts

Abstract: Copyright of Management Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, use...

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