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Advanced Search Results For "de Ruyter, Ko"

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 "de Ruyter, Ko"
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Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Jul2022, Vol. 86 Issue 4, p141-161, 21p, 5 Charts, 2 Graphs

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Consumer (dis)engagement coping profiles using online services in managing health‐related stressors.

Publication Type: Academic Journal

Source(s): Psychology & Marketing; Dec2022, Vol. 39 Issue 12, p2205-2220, 16p, 1 Diagram, 7 Charts, 1 Graph

Abstract: Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, d...

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The future of digital technologies in marketing: A conceptual framework and an overview.

Publication Type: Academic Journal

Source(s): Journal of the Academy of Marketing Science; Nov2022, Vol. 50 Issue 6, p1125-1134, 10p

Abstract: Copyright of Journal of the Academy of Marketing Science is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users...

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Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies.

Publication Type: Academic Journal

Source(s): Psychology & Marketing; Aug2022, Vol. 39 Issue 8, p1660-1671, 12p, 1 Diagram, 4 Charts

Abstract: Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, d...

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Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality.

Publication Type: Academic Journal

Source(s): Journal of Service Management; 2022, Vol. 33 Issue 4/5, p657-674, 18p

Abstract: Copyright of Journal of Service Management is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ma...

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Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight.

Publication Type: Academic Journal

Source(s): European Journal of Marketing; 2022, Vol. 56 Issue 6, p1585-1589, 5p

Abstract: Copyright of European Journal of Marketing is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ma...

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Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising.

Publication Type: Academic Journal

Source(s): Journal of Advertising; Apr/May2020, Vol. 49 Issue 2, p109-124, 16p, 4 Charts

Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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Responsible management on the organizational frontline: A stewardship perspective [version 1; peer review: 3 approved]

Publication Type: Academic Journal

Source(s): Emerald Open Research, Vol 1 (2019)

Abstract: Responsible management has become a business imperative in an era of growing governmental and public scrutiny of managerial practices and accountability. Top-down attempts at developing transparent codes of practice or agenda statements have been ineff...

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Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations.

Publication Type: Academic Journal

Source(s): Journal of Advertising; Jan-Mar2020, Vol. 49 Issue 1, p3-17, 15p, 3 Color Photographs, 2 Black and White Photographs, 4 Charts

Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing.

Publication Type: Academic Journal

Source(s): Psychology & Marketing; Mar2022, Vol. 39 Issue 3, p495-507, 13p, 1 Color Photograph, 1 Diagram, 3 Charts, 2 Graphs

Abstract: Copyright of Psychology & Marketing is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, d...

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