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BGH: Wettbewerbsverstoß durch automatische Anrufmaschinen – Inbox-Werbung II. (German)

Publication Type: Periodical

Source(s): Computer und Recht; Nov2022, Vol. 38 Issue 11, p740-743, 4p

Abstract: The article reports that there is no effective consent to inbox advertising as automated display of advertising in certain areas provided for this purpose in the user's e-mail inbox, which represents advertising using electronic mail within the meaning...


Publication Type: Academic Journal

Source(s): Journal of Financial Management, Markets and Institutions, Vol 10, Iss 02 (2022)

Abstract: Advertising has a major effect on individual investors’ decisions. Financial instruments tend to be advertised more when market sentiment is high, as investors are more willing to buy. Mechanisms affecting the relationship between market sentiment and ...

Effect of advertising spending on operating and market performance of banks: empirical evidence from Bangladesh

Publication Type: Academic Journal

Source(s): AJAR (Asian Journal of Accounting Research), Vol 7, Iss 1, Pp 97-110 (2022)

Abstract: Purpose - The purpose of the paper is to empirically explore the economic effect of advertising spending on the performance of banks on a sample consisting of all banks listed on the Dhaka Stock Exchange over the period spanning from 2011 to 2019. Desi...

Corporate identity, company law and currency: a survey of community images on English bank notes.

Publication Type: Academic Journal

Source(s): Management & Organizational History; Feb-May2022, Vol. 17 Issue 1/2, p43-75, 33p

Abstract: Copyright of Management & Organizational History is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ma...

Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions

Publication Type: Academic Journal

Source(s): Dinasti International Journal of Economics, Finance & Accounting, Vol 2, Iss 6 (2022)


Abstract: The Literature Review article on the Effect of Advertising, Buyer Reviews and Product Quality on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further researc...


Publication Type: Academic Journal

Source(s): Annals of the University of Oradea: Economic Science, Vol 29, Iss 2, Pp 326-336 (2020)

Abstract: Influencers are present in our everyday lives, we see them at events, in advertisments, TV and papers, and in their „natural habitat”: social media. It is not surprising considering that the fact that E-WOM has a stronger impact on consumer decision-ma...

The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization

Publication Type: Academic Journal

Source(s): Folia Oeconomica Stetinensia, Vol 20, Iss 2, Pp 216-229 (2020)

Abstract: Research background: Recent years have brought a real explosion of new tools and methods of conducting market activities based on new technologies. Solutions based on new technologies carry great development potential for an organization. There is a be...


Publication Type: Academic Journal

Source(s): Annals of the University of Oradea: Economic Science, Vol 29, Iss 1, Pp 376-386 (2020)


Abstract: Today's trend in marketing research takes little into account the role of enduring personality traits and momentary emotional influence in customer decisions. This research is looking for an answer to the fact that consumers who, by their own admission...

Developing an advertising strategy of new product

Publication Type: Academic Journal

Source(s): Економіка та управління АПК, Vol 1, Iss 155, Pp 129-140 (2020)

Abstract: Modern advertisingof consumer goods is developing at a rapid pace, providing ample opportunity to support for launching thousands of new items into the market. Manufacturers make the signifcant investments in various channels of communication of goods ...

Methodological Basis for Studying Social Media as a Tool to Tackle Consequences of COVID-19 in the Restaurant Industry

Publication Type: Academic Journal

Source(s): Problemi Ekonomiki, Vol 1, Iss 43, Pp 152-158 (2020)

Abstract: The article highlights the tight situation in the restaurant industry due to the COVID-19 pandemic. The aim of the study is analyzing the mechanism for tackling consequences of COVID-19 through social media and the social marketing sector. To achieve t...