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ENGAGEMENT MARKETING: THE INNOVATIVE PERSPECTIVE TO ENHANCE THE VIEWER'S LOYALTY IN SOCIAL MEDIA AND BLOGGING E-COMMERCE WEBSITES.

Publication Type:Academic Journal

Source(s):Marketing & Management of Innovations; 2020, Issue 1, p149-166, 18p

Abstract:Copyright of Marketing & Management of Innovations is the property of Sumy State University, Department of Marketing & Management of Innovative Activity and its content may not be copied or emailed to multiple sites or posted to a listserv without the ...

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