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An Empirical Study on the Effect of Attractiveness of Ecotourism Destination on Experiential Value and Revisit Intention.
Publication Type: Academic Journal
Source(s): International Journal of Performance Measurement; Dec2019, Vol. 9 Issue 2, p89-107, 19p
Abstract: Copyright of International Journal of Performance Measurement is the property of Performance Management Academy and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permis...
Faktor yang Mempengaruhi Intention to Recommend Produk Kosmetik Halal (Studi Kasus di Kota Tangerang Selatan).
Publication Type: Academic Journal
Source(s): Jurnal Ekonomi Syariah Teori dan Terapan. jul2022, Vol. 9 Issue 4, p543-558. 16p.
Abstract: Sektor kosmetik halal saat ini dianggap sebagai sektor dengan potensi tertinggi secara global. Berkembangnya tren penggunaan kosmetik halal dipengaruhi oleh tren hijrah dan gaya hidup umat Muslim yang sadar dengan urgensi penggunaan produk halal. Keter...
THE EFFECT OF CUSTOMER LOYALTY IN DIGITAL BANKING SERVICES: ROLE SATISFACTION FACTOR, CUSTOMER EXPERIENCE AND EWOM.
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business & Entrepreunership. Jan2023, Vol. 9 Issue 1, p129-140. 12p.
Abstract: Di tengah perubahan teknologi digital, perilaku nasabah dan perkembangan lingkungan bisnis, BCA menyikapinya dengan mengambil langkah dan kebijakan strategis dalam menjaga keunggulan layanan perbankan digital berbasis pemenuhan kebutuhan nasabah melalu...
Assessing the Mediating Effect of the Role of Public Managers Between Service Quality and Public Satisfaction of Multiple Ethnicities in Local Governments in Sumatra, Indonesia.
Publication Type: Academic Journal
Source(s): Public Policy & Administration / Viesoji Politika ir Administravimas. 2023, Vol. 22 Issue 1, p33-47. 15p.
Abstract: Puiki viešųjų paslaugų kokybė yra būdas pagerinti visuomenės pasitenkinimo indeksą. Visuomenė bus patenkinta, jei viešųjų paslaugų našumas bus didesnis nei bendruomenės lūkesčiai. Daugiatautė Indonezija skirtingai suvokia viešųjų paslaugų kokybę. Taigi...
STRATEGIES FOR INCREASING TRADITIONAL RETAIL STALL LOYALTY TO SUPPLIERS IN THE ERA OF DIGITAL TRANSFORMATION.
Publication Type: Academic Journal
Source(s): Indonesian Journal of Business & Entrepreunership. Sep2022, Vol. 8 Issue 3, p452-468. 17p.
Abstract: Konsep pemasaran hubungan bertujuan untuk membangun, memelihara, dan meningkatkan hubungan yang saling menguntungkan antara pemasok dan mitra. Oleh karena itu, penelitian ini merekomendasikan strategi prioritas untuk meningkatkan loyalitas warung ritel...
Effect of multichannel service delivery quality on customers' continued engagement intention: A customer experience perspective.
Publication Type: Academic Journal
Source(s): Asia Pacific Journal of Marketing & Logistics; 2020, Vol. 32 Issue 2, p473-494, 22p
Abstract: Copyright of Asia Pacific Journal of Marketing & Logistics is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. H...
The relationships among brand experience, brand resonance and brand loyalty in experiential marketing: Evidence from smart phone in Taiwan.
Publication Type: Academic Journal
Source(s): Journal of Economics & Management; 2017, Vol. 28, p57-73, 17p
Abstract: Copyright of Journal of Economics & Management is the property of Sciendo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, downlo...
The configurational influence mechanism of film consumption experience on customer satisfaction.
Publication Type: Academic Journal
Source(s): Journal of Consumer Behaviour; Jan/Feb2021, Vol. 20 Issue 1, p132-147, 16p
Abstract: Copyright of Journal of Consumer Behaviour is the property of John Wiley & Sons, Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may p...
The impact of relational drivers on customer brand engagement and brand outcomes.
Publication Type: Academic Journal
Source(s): Journal of Brand Management; Sep2020, Vol. 27 Issue 5, p561-578, 18p
Abstract: Copyright of Journal of Brand Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...
Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship.
Publication Type: Academic Journal
Source(s): Sustainability (2071-1050); Feb2021, Vol. 13 Issue 4, p1865-1865, 1p
Abstract: Copyright of Sustainability (2071-1050) is the property of MDPI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or ema...