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Advanced Search Results For "ADVERTISERS"

1 - 10 of 24,371 results for
 "ADVERTISERS"
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When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p385-405. 21p. 5 Diagrams, 5 Charts, 1 Graph.

Abstract: There is a widely believed tradition that good or high-quality agency–client relationships make for superior advertising campaigns, with many scholars highlighting the benefits agency professionals bring to the advertising creative development process....

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High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Aug2022, Vol. 59 Issue 4, p840-859, 20p, 1 Diagram, 5 Charts, 6 Graphs

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Tracking Fraudulent and Low-Quality Display Impressions.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jun2020, Vol. 49 Issue 3, p309-319. 11p. 6 Charts, 1 Graph.

Abstract: Display advertising is traded in a complex market with multiple sides and intermediaries, where advertisers are exposed to several forms of potentially fraudulent behavior. Intermediaries often claim to implement measures to detect fraud but provide li...

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Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship Vignettes.

Publication Type: Academic Journal

Source(s): Central European Management Journal. 2021, Vol. 29 Issue 2, p2-32. 31p.

Abstract: Purpose: This study aims to investigate whether controversial TV content impacts the effects of non - standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) c...

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Tensões entre o imaginário da publicidade e as representações da profissão feitas por trabalhadores de agências de Belo Horizonte-MG.

Publication Type: Academic Journal

Source(s): Contracampo. dez2020-mar2021, Vol. 39 Issue 3, p118-130. 13p.

Abstract: O artigo busca averiguar de que forma estão presentes os pontos sugeridos por Everardo Rocha (1985) como legitimadores sociais da profissão publicitária nos relatos dos trabalhadores belorizontinos na lista Como é trabalhar aí?, um arquivo que circulou...

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The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion.

Publication Type: Academic Journal

Source(s): Journal of Advertising; Jan-Mar2022, Vol. 51 Issue 1, p116-131, 16p, 1 Diagram

Abstract: Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, down...

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Investigating the impact of coercive exposure on web-advertisement performance: Focusing on the mediating role of advertisement fit.

Publication Type: Academic Journal

Source(s): International Journal of Market Research; Jan2022, Vol. 64 Issue 1, p69-88, 20p, 2 Diagrams, 6 Charts

Abstract: Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

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An economic analysis of maximally representative allocations.

Publication Type: Academic Journal

Source(s): Applied Economics; Dec2022, Vol. 54 Issue 59, p6744-6754, 11p, 5 Diagrams

Abstract: Copyright of Applied Economics is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email a...

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Femvertising practices on social media: a comparison of luxury and non-luxury brands.

Publication Type: Academic Journal

Source(s): Journal of Product & Brand Management; 2022, Vol. 31 Issue 8, p1285-1300, 16p

Abstract: Copyright of Journal of Product & Brand Management is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, ...

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