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Advanced Search Results For "ADVERTISING"

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 "ADVERTISING"
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Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients' beliefs and medication adherence.

Publication Type:Academic Journal

Source(s):Research in social & administrative pharmacy : RSAP [Res Social Adm Pharm] 2022 Jul; Vol. 18 (7), pp. 3119-3130. Date of Electronic Publication: 2021 Aug 25.

Abstract:Background: Patients are often exposed to contradictory information about pharmaceutical products from various types of advertising. For example, direct-to-consumer advertising (DTCA) tend to emphasize a drug's benefits, while drug injury advertising e...

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Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions.

Publication Type:Academic Journal

Source(s):Research in social & administrative pharmacy : RSAP [Res Social Adm Pharm] 2022 Aug; Vol. 18 (8), pp. 3402-3413. Date of Electronic Publication: 2021 Nov 12.

Abstract:Background: Mandatory disclosure of the price of prescription drugs within direct-to-consumer pharmaceutical advertisements (DTCA) has been proposed as a potential means of curbing rising drug costs in the United States. While price transparency in DTC...

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Messages in prescription drug advertising for four chronic diseases, 2003-2016: A content analysis.

Publication Type:Academic Journal

Source(s):Preventive medicine [Prev Med] 2022 May; Vol. 158, pp. 107015. Date of Electronic Publication: 2022 Mar 03.

Abstract:The objective of this study was to examine the frequency and content of messages related to pharmacological and evidence-based, non-pharmaceutical treatments in direct-to-consumer advertising (DTCA) for prescription drugs treating four chronic diseases...

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Current Digital Direct-to-Consumer Advertising-The Tip of the Iceberg.

Publication Type:Academic Journal

Source(s):JAMA ophthalmology [JAMA Ophthalmol] 2022 Jun 01; Vol. 140 (6), pp. 642-643.

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A Double-Edged Sword: Direct-to-Consumer Advertising.

Publication Type:Academic Journal

Source(s):Foot & ankle international [Foot Ankle Int] 2022 Jun; Vol. 43 (6), pp. 872-873. Date of Electronic Publication: 2022 Jan 24.

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Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003-2016.

Publication Type:Academic Journal

Source(s):Journal of health communication [J Health Commun] 2022 Mar 04; Vol. 27 (3), pp. 183-191. Date of Electronic Publication: 2022 May 20.

Abstract:Televised direct-to-consumer advertising for prescription drugs (hereafter DTCA) are among the most widespread forms of health communication encountered by American adults. DTCA shape public understanding of health problems and support the commercial i...

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Information versus influence: An analysis of educational, relational, and identity rewards present in direct-to-consumer prescription drug advertising.

Publication Type:Academic Journal

Source(s):Journal of the American Pharmacists Association : JAPhA [J Am Pharm Assoc (2003)] 2021 Nov-Dec; Vol. 61 (6), pp. 795-803. Date of Electronic Publication: 2021 Jun 23.

Abstract:Background: Pharmaceutical companies have rationalized rapid increases in spending on direct-to-consumer advertising (DTCA) by highlighting the educational potential that such efforts have for patients. Others have argued that profits and influence, no...

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Visual images of prescription drug benefits in direct-to-consumer television advertisements.

Publication Type:Academic Journal

Source(s):Patient education and counseling [Patient Educ Couns] 2021 Sep; Vol. 104 (9), pp. 2240-2249. Date of Electronic Publication: 2021 Feb 13.

Abstract:Objective: Images demonstrating a prescription drug's efficacy are often included in direct-to-consumer television advertisements. The current research assessed whether exaggerated efficacy images can mislead individuals, and whether providing accurate...

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Regulating autologous stem cell interventions in Australia: updated review of the direct-to-consumer advertising restrictions.

Publication Type:Academic Journal

Source(s):Australian health review : a publication of the Australian Hospital Association [Aust Health Rev] 2021 Aug; Vol. 45 (4), pp. 507-515.

Abstract:Objective This paper provides an update and overview of the law governing direct-to-consumer (DTC) advertising of autologous stem cell interventions (ASCIs) in Australia. It follows significant changes to the advertising regulations made in 2018. Metho...

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The influence of socialization agents on consumer responses to over-the-counter medicine advertising.

Publication Type:Academic Journal

Source(s):Research in social & administrative pharmacy : RSAP [Res Social Adm Pharm] 2022 Sep; Vol. 18 (9), pp. 3622-3630. Date of Electronic Publication: 2022 Feb 07.

Abstract:Background: Despite the prevalence of over-the-counter medicine advertising (OTCA) in electronic and print media, scholarly focus has tended to concentrate on direct-to-consumer prescription medicine advertising (DTCA).Objectives: The purpose of this s...

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