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Advanced Search Results For "ADVERTISING effectiveness"

1 - 10 of 8,160 results for
 "ADVERTISING effectiveness"
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Reflections on Professionalism and Human Touch—A Tribute.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p269-272. 4p.

Authors:
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Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Jan-Mar2022, Vol. 51 Issue 1, p95-106. 12p. 2 Color Photographs, 3 Graphs.

Abstract: During times of distress, people tend to seek religious or spiritual guidance as a coping mechanism. COVID-19 brought much uncertainty into the lives of people across the world, providing a unique window into the various constructs and individual prefe...

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Beauty Types of Female Advertising Models in Asia.

Publication Type: Academic Journal

Source(s): International Journal of Market Research; Nov2022, Vol. 64 Issue 6, p799-821, 23p, 1 Color Photograph, 6 Charts

Abstract: Copyright of International Journal of Market Research is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, u...

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David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Oct-Dec2021, Vol. 50 Issue 5, p584-602. 19p. 2 Diagrams, 2 Charts, 3 Graphs.

Abstract: Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the determinants of SMI advertising effectiveness is undeveloped. The present research establishes when and how the type of SMI based on the number of followers ...

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Influencer Marketing Effectiveness.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Nov2022, Vol. 86 Issue 6, p93-115, 23p, 8 Charts, 1 Graph

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

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Understanding Personalized Recruitment Ads' Effectiveness: The Role of Personalization Type and Message Involvement.

Publication Type: Academic Journal

Source(s): Journal of Interactive Advertising. Dec2022, Vol. 22 Issue 3, p311-326. 16p.

Abstract: In response to the challenge of replacing retiring workers with new talent, recruitment ads on recruitment platforms are becoming increasingly sophisticated and personalized. On some platforms, recruiters can now integrate users' names and photographs ...

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The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness.

Publication Type: Academic Journal

Source(s): Journal of Business Research. Nov2022, Vol. 151, p232-243. 12p.

Abstract: • The surrounding elements of video clips affect pre-roll advertising effectiveness. • Negative valence of thumbnail images decreases pre-roll advertising effectiveness. • Negative valence of title texts increases pre-roll advertising effectiveness. • ...

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Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness.

Publication Type: Academic Journal

Source(s): Journal of Current Issues & Research in Advertising (Routledge). 2022, Vol. 43 Issue 4, p377-399. 23p.

Abstract: Two studies examine the interplay between mood and native-advertising type (listicle and narrative) on attitudinal and behavioral response. Study 1 found that listicles elicited more item-specific processing thoughts than narratives while narratives in...

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The heart, brain, and body of marketing: Complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness.

Publication Type: Academic Journal

Source(s): Psychology & Marketing. Oct2022, Vol. 39 Issue 10, p1979-1991. 13p. 4 Charts, 2 Graphs.

Abstract: While neuromarketing research delineates how specific neurophysiological methods offer predictive power beyond traditional survey methods, few studies explore how these methods can be used concurrently to measure outcomes across marketing contexts. We ...

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