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Advanced Search Results For "ADVERTISING revenue"

1 - 10 of 12,949 results for
 "ADVERTISING revenue"
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Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1040-1058. 19p. 2 Charts, 9 Graphs.

Abstract:Ad exchanges, where real-time auctions for display ad impressions take place, have historically emphasized user targeting, and advertisers sometimes did not know on which sites their ads would appear; in other words, they had no ad context. More recent...

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How Does the Adoption of Ad Blockers Affect News Consumption?

Publication Type:Academic Journal

Source(s):Journal of Marketing Research (JMR); Oct2022, Vol. 59 Issue 5, p1002-1018, 17p, 2 Diagrams, 6 Charts, 1 Graph

Abstract:Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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INDIE LAW FOR YOUTUBERS: YOUTUBE AND THE LEGALITY OF DEMONETISATION.

Publication Type:Academic Journal

Source(s):Adelaide Law Review. 2021, Vol. 42 Issue 2, p503-550. 48p.

Abstract:YouTube has a de facto monopoly on over 95% of global public video communications. The YouTube business model is built on advertising revenue generated from content provided by uploaders, known as YouTubers -- the vast majority of whom are small-timers...

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Post-Story: Influence of Introducing Story Feature on Social Media Posts.

Publication Type:Academic Journal

Source(s):Journal of Management Information Systems; 2022, Vol. 39 Issue 2, p573-601, 29p, 1 Diagram, 3 Charts

Abstract:Copyright of Journal of Management Information Systems is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, us...

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Compensating Online Content Producers: A Theoretical Analysis.

Publication Type:Academic Journal

Source(s):Management Science. Nov2021, Vol. 67 Issue 11, p7075-7090. 16p.

Abstract:The digital content industry is rapidly growing, and many platforms host a vast amount of content that is produced by independent producers. A major source of revenue for these platforms is advertising. However, advertising revenue depends on the numbe...

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"Anything That Can Be Traded, Will Be Traded": The Contests to Automate and Financialize Advertising Futures Markets.

Publication Type:Academic Journal

Source(s):Television & New Media; Sep2022, Vol. 23 Issue 6, p629-645, 17p

Abstract:Copyright of Television & New Media is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, do...

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Welcome to the World of Social.

Publication Type:Periodical

Source(s):Arab Ad. Dec2021/Jan2022, Vol. 31 Issue 3, p21-25. 5p.

Abstract:The article discusses decline in teenage users of social media Facebook in U.S. between 2019 to 2021 and mentions increase in the advertising revenue. Topics discussed include whistleblowers such as Frances Haugen and Sophie Zhang who had spill beans o...

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Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model.

Publication Type:Academic Journal

Source(s):Mathematics (2227-7390); May2022, Vol. 10 Issue 10, p1637-1637, 12p

Abstract:Copyright of Mathematics (2227-7390) is the property of MDPI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email ...

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Spillovers from Online Engagement: How a Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue.

Publication Type:Academic Journal

Source(s):Management Science; May2022, Vol. 68 Issue 5, p3528-3548, 21p

Abstract:Copyright of Management Science is the property of INFORMS: Institute for Operations Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, use...

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Inside the Ad, Ad, Ad, Ad World of YouTube.

Publication Type:Periodical

Source(s):Fortune; Jun/Jul2021, Vol. 183 Issue 3, p122-128, 7p, 5 Color Photographs

Abstract:The article focuses on the advertising on the interview video website YouTube, owned by parent company Alphabet. Topics include the history of YouTube, the advertising revenue from American advertisers such as Disney, Apple, and Hulu, and the decline i...

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