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Advanced Search Results For "ADVERTISING spending"

1 - 10 of 14,050 results for
 "ADVERTISING spending"
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Effective Multiplatform Advertising Policy.

Publication Type: Academic Journal

Source(s): IEEE Transactions on Systems, Man & Cybernetics. Systems. Jul2022, Vol. 52 Issue 7, p4483-4493. 11p.

Abstract: Multiplatform advertising (MPA) is recognized as an effective means of enhancing marketing revenue. In the context, we refer to the scheme of dynamically allocating the advertising expenditure among the selected media platforms as an MPA policy, and we...

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Cooperative advertising in social networks with positive externalities.

Publication Type: Academic Journal

Source(s): Naval Research Logistics. Aug2022, Vol. 69 Issue 5, p702-714. 13p.

Abstract: We study the decisions of a supplier and retailer in a cooperative advertising program to sell divisible products to consumers in a social network with positive externalities. The supplier decides its participation rate, the retailer with a limited bud...

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A STUDY ON STUDENTS ONLINE BUYING BEHAVIOR INFLUENCED BY FACEBOOK ADVERTISING WITH SPECIAL REFERENCE TO COLLEGES.

Publication Type: Academic Journal

Source(s): Journal of Pharmaceutical Negative Results. 2022 Special Issue, Vol. 13, p1626-1630. 5p.

Abstract: Worldwide advertising expenditures have been on the rise. When it comes to customization, facebook's advertising platform is unrivalled. It's safe to say that Facebook ads are now standard equipment for any serious marketer. In recent years, social med...

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Media Policies in Chile and Mexico. A Comparative Analysis in the Context of the Pacific Alliance (2012–2018).

Publication Type: Academic Journal

Source(s): International Communication Gazette. Oct2022, Vol. 84 Issue 6, p467-485. 19p.

Abstract: This article presents a comparative study of media policies in Chile and Mexico as members of the Pacific Alliance agreement, using media clientelism as an articulating concept, assuming that it takes a particular form in the neoliberal countries of th...

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Investors' response to advertising: the role of media.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Nov2020, Vol. 36 Issue 15/16, p1505-1526. 22p. 2 Diagrams, 5 Charts, 1 Graph.

Abstract: Firm value is a powerful metric for assessing advertising managers' performance: investors evaluate advertising decisions and incorporate their evaluations in the stock price, thus influencing the company's value in the stock markets. Previous studies ...

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MENA ADVERTISING EXPENDITURE DISSECTED AND ANALYSED.

Publication Type: Periodical

Source(s): Arab Ad. 2022, Vol. 32 Issue 2, p50-53. 4p.

Authors:

Abstract: The article presents the discussion on advertising expenditure in the region. Topics include following advertising expenditure based on official rate card figures where the numbers being much higher than especially for traditional media; and difference...

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Customer Satisfaction, Advertising Competition, and Platform Performance.

Publication Type: Academic Journal

Source(s): Production & Operations Management. Apr2022, Vol. 31 Issue 4, p1576-1594. 19p.

Abstract: We study how customer satisfaction affects platforms' advertising competition and their equilibrium market shares and profits. Consider a market with multiple competing (online) platforms, all of which decide advertising outlay to maximize their own av...

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Frenemies: Corporate Advertising Under Common Ownership.

Publication Type: Academic Journal

Source(s): Management Science. Jun2022, Vol. 68 Issue 6, p4645-4669. 25p.

Abstract: In this paper, we investigate the impact of ownership structure on corporate advertising expenditures. Using mutual fund mergers as an exogenous shock to ownership structure, we find that competing firms owned by the same institutional blockholders exp...

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Can advertising benefit women's development? Preliminary insights from a multi-method investigation.

Publication Type: Academic Journal

Source(s): Journal of the Academy of Marketing Science. May2022, Vol. 50 Issue 3, p503-520. 18p.

Abstract: We examine the interaction effect of country-level aggregate advertising spending and internet access on women's development. We explain why this interaction effect either enhances or discourages women's development. Our empirical analysis of aggregate...

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The Moderating Role of Hotel Type on Advertising Expenditure Returns in Franchised Chains.

Publication Type: Academic Journal

Source(s): Journal of Advertising. Oct-Dec2020, Vol. 49 Issue 5, p575-591. 17p. 1 Diagram, 6 Charts, 1 Graph.

Abstract: This study contributes to a deeper understanding of financial returns from the advertising of hospitality services. Specifically, we investigate how different types of franchised hotel outlets, each targeting a different customer segment, moderate the ...

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