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Advanced Search Results For "AFFLUENT consumers"

1 - 10 of 2,970 results for
 "AFFLUENT consumers"
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Construction of Precision Sales Model for Luxury Market Based on Machine Learning.

Publication Type: Academic Journal

Source(s): Mobile Information Systems. 7/6/2022, p1-10. 10p.

Abstract: With the rapid development of Internet information technology, the amount of various types of data has surged, and people have entered the era of Big Data. With the changes in the market environment, media environment and consumer behaviors, the market...

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Competition Equilibrium Analysis of China's Luxury Car Market Based on Three-Dimensional Grey Lotka–Volterra Model.

Publication Type: Academic Journal

Source(s): Complexity. 12/23/2021, p1-14. 14p.

Abstract: An enterprise must be able to conduct in-depth analysis of the existing data as the information has certain grey characteristics, if it wants to occupy a dominant position in the fierce market competition. In this paper, a compound three-dimensional gr...

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Legitimately luxurious: Creating authentic luxury brands.

Publication Type: Academic Journal

Source(s): Business Horizons. Sep2022, Vol. 65 Issue 5, p631-642. 12p.

Abstract: In recent years, greater disparities in incomes and growth in wealthy consumers have fueled new opportunities in luxury markets. As firms launched luxury brands, some have thrived as others stumbled. One important difference between those who succeed a...

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Pricing decision with conspicuous customers: quick responses versus value-added services.

Publication Type: Academic Journal

Source(s): International Journal of Production Research. Mar2021, Vol. 59 Issue 6, p1691-1713. 23p. 4 Charts, 11 Graphs.

Abstract: In order to eliminate the negative effects of customer strategic behaviour, retailers often adopt quick response or value-added services. While in a luxury market with conspicuous customers, retailers' pricing decisions of these two strategies become m...

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Investigating the consumer evaluation of the co-branding of luxury brands.

Publication Type: Academic Journal

Source(s): International Journal of Research in Business & Social Science. Jun2022, Vol. 11 Issue 4, p1-15. 15p.

Authors:

Abstract: China as a hot luxury market has witnessed high growth in luxury sales despite the COVID-19. In recent years, many luxury companies have further improved their brand value and influence via cobranding strategies, however, their brand cooperation receiv...

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The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania.

Publication Type: Academic Journal

Source(s): Ovidius University Annals, Series Economic Sciences. 2021, Vol. 21 Issue 2, p636-645. 10p.

Abstract: Tourism is a pleasant and relaxing activity for people who choose to disconnect from daily activities to relax, visit other places and discover different cultures. As in the case of other types of goods or services, in the case of tourist services, som...

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Evolution of luxury marketing landscape: a bibliometric analysis and future directions.

Publication Type: Academic Journal

Source(s): Journal of Brand Management. May2022, Vol. 29 Issue 3, p241-257. 17p.

Abstract: The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught academic attention. The result is a growth in global publications. This study examines 34 years of scientific research on LM through bibliometric and conten...

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Growing your HNW client base: Marketing strategies and tactics.

Publication Type: Periodical

Source(s): FS Private Wealth: Journal of Family Office Investment. 2022, Vol. 11 Issue 2, p36-42. 7p.

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Willingness to Pay for Status Signals in Online Luxury Markets.

Publication Type: Academic Journal

Source(s): Production & Operations Management. Feb2022, Vol. 31 Issue 2, p668-680. 13p.

Abstract: We study consumers' valuation of status signals by estimating their willingness to pay for a luxury item with a quiet vs. a prominent logo. We collected data from two online markets on sales of two luxury handbags that differ principally in the promine...

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