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Advanced Search Results For "ANTHROPOMORPHISM"

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Are Consumers Moved by a Crying Tree Or a Smiling Forest? Effects of Anthropomorphic Valence And Cause Acuteness in Green Advertising.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Dec2022, Vol. 62 Issue 4, p367-384. 18p.

Abstract: Rivers, lakes, oceans, volcanos, and forests are anthropomorphized by featuring them with humanlike facial characteristics or presenting a personified message. Whereas prior communications research has focused on comparisons between anthropomorphism an...

Bad News? Send an AI. Good News? Send a Human.

Publication Type: Academic Journal

Source(s): Journal of Marketing; Jan2023, Vol. 87 Issue 1, p10-25, 16p, 4 Graphs

Abstract: Copyright of Journal of Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may pri...

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Jan2022, Vol. 86 Issue 1, p132-148. 17p. 1 Diagram, 2 Charts, 5 Graphs.

Abstract: Chatbots have become common in digital customer service contexts across many industries. While many companies choose to humanize their customer service chatbots (e.g., giving them names and avatars), little is known about how anthropomorphism influence...

Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology?

Publication Type: Academic Journal

Source(s): Journal of Retailing. Dec2022, Vol. 98 Issue 4, p685-705. 21p.

Abstract: • The impact of anthropomorphized technology on shopper behavior has not been closely examined. • An anthropomorphized app can increase immersion, attitudes, and purchase intentions. • Cognitive (ability to think) and visual (looks) are different types...

Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes.

Publication Type: Academic Journal

Source(s): Journal of Interactive Advertising. Dec2022, Vol. 22 Issue 3, p327-335. 9p.

Abstract: Computer-generated imagery (CGI) influencers are at the forefront of brand communication trends driven by artificial intelligence (AI). Focusing on Lil Miquela, this study explores the mechanism underlying the CGI influencer's persuasiveness based on t...

Anthropomorphizing religious advertising: The moderating role of political ideology.

Publication Type: Academic Journal

Source(s): Psychology & Marketing. Dec2022, Vol. 39 Issue 12, p2284-2301. 18p. 4 Color Photographs, 1 Black and White Photograph, 1 Diagram, 3 Graphs.

Abstract: We examine the anthropomorphism of brands as either a servant or a partner in religious advertising. Across five studies, we demonstrate that the impact of such anthropomorphism depends on consumers' political ideology. When exposed to religious advert...

A typology of personalisation practices in marketing in the digital age.

Publication Type: Academic Journal

Source(s): Journal of Marketing Management. Sep2021, Vol. 37 Issue 11/12, p1091-1122. 32p. 1 Diagram, 1 Chart.

Abstract: One reflection of the digital age is creating personalised experiences in different ways by collecting and processing personal level information about individuals. Understanding and explaining this process can be beneficial both for marketing researche...

How Anthropomorphized Brand Spokescharacters Affect Consumer Perceptions and Judgments: Is Being Cute Helpful or Harmful to Brands?

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p225-244. 20p.

Abstract: This study focuses on anthropomorphized spokescharacters, classifying them into cute or mature looks. The authors performed three studies to investigate how these two types of anthropomorphized spokescharacters affect consumer perceptions and judgments...

Al-Ghazālī’s Approach in Refuting Anthropomorphism.

Publication Type: Academic Journal

Source(s): Islamiyyat: International Journal of Islamic Studies. 2022 Special Issue, Vol. 44, p9-15. 7p.

Abstract: Anthropomorphism stands at the heart of many theological discourses and is among the most discussed issues by Muslim scholars. Anthropomorphic descriptions of God are mentioned in several Quranic verses and hadith for instance, God’s hand, God’s laught...

Artificial intelligence (AI), don't surprise me and stay in your lane: An experimental testing of perceiving humanlike performances of AI.

Publication Type: Academic Journal

Source(s): Human Behavior & Emerging Technologies. Dec2021, Vol. 3 Issue 5, p1023-1032. 10p.

Abstract: This study tests how evaluations of various performances of artificial intelligence (AI) influence the willingness to use AI technologies. We examined the influences of (a) whether expectations about AI performances are met, (b) the valence of the viol...