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Advanced Search Results For "AUTHENTICITY (Philosophy)"

1 - 10 of 5,399 results for
 "AUTHENTICITY (Philosophy)"
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Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Sep2022, Vol. 86 Issue 5, p21-41. 21p. 1 Color Photograph, 2 Diagrams, 1 Chart.

Abstract: This research analyzes the cultural contradictions of authenticity as they pertain to the actions of consumers and marketers. The authors' conceptualization diverges from the conventional assumption that the ambiguity manifest in the concept of authent...

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Indulgent Consumption Signals Interpersonal Warmth.

Publication Type: Academic Journal

Source(s): Journal of Marketing Research (JMR); Dec2022, Vol. 59 Issue 6, p1179-1196, 18p, 2 Diagrams, 2 Charts, 1 Graph

Abstract: Copyright of Journal of Marketing Research (JMR) is the property of American Marketing Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However...

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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users.

Publication Type: Academic Journal

Source(s): Journal of Consumer Research; Oct2022, Vol. 49 Issue 3, p430-449, 20p, 1 Diagram, 10 Charts, 1 Graph

Abstract: Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users ...

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The Concept of Authenticity: What It Means to Consumers.

Publication Type: Academic Journal

Source(s): Journal of Marketing. Jul2021, Vol. 85 Issue 4, p1-20. 20p. 2 Diagrams, 6 Charts.

Abstract: The literature is filled with numerous idiosyncratic definitions of what it means for consumption to be authentic. The authors address the resulting conceptual ambiguity by reconceptualizing authenticity, defining it as a holistic consumer assessment d...

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How to Do Sponsorship Right.

Publication Type: Periodical

Source(s): Harvard Business Review; Nov/Dec2022, Vol. 100 Issue 6, p110-119, 10p, 5 Color Photographs, 1 Diagram

Authors:

Abstract: Copyright 2022 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under...

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"Make an Effort and Show Me the Love!" Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality.

Publication Type: Academic Journal

Source(s): Journal of Business Ethics. Aug2022, Vol. 179 Issue 1, p89-110. 22p. 11 Color Photographs, 2 Diagrams, 1 Graph.

Abstract: This article uncovers an important yet overlooked antecedent of brand ethicality that lies beyond the predominant focus on environmental and social actions in the literature: perceived brand authenticity. Perceived authenticity and brand ethicality str...

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Parenting Practices and Authenticity in Mothers and Fathers.

Publication Type: Academic Journal

Source(s): Sex Roles. Nov2022, Vol. 87 Issue 9/10, p487-497. 11p. 2 Charts, 2 Graphs.

Abstract: We explored the relationship between parenting practices and the experience of subjective authenticity in the parenting role. Based on work showing that authenticity responds to violations of broad social expectations, we predicted that mothers would f...

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Are You for Real? Perceptions of Authenticity Are Systematically Biased and Not Accurate.

Publication Type: Academic Journal

Source(s): Psychological Science (0956-7976). May2022, Vol. 33 Issue 5, p798-815. 18p.

Abstract: Can people accurately perceive who is authentic? Laypeople believe they can tell who is authentic, and they report that authenticity is an important attribute in others (Studies 1a and 1b; N = 369). However, when we directly tested the accuracy of perc...

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Fake smiles. Customer reactions to employees' display inauthenticity and choice restrictions.

Publication Type: Academic Journal

Source(s): Psychology & Marketing. May2022, Vol. 39 Issue 5, p1078-1093. 16p. 1 Diagram, 2 Charts, 1 Graph.

Abstract: Frontline employees' fake smiles (i.e., positive emotion display inauthenticity) frequently occur despite firms' efforts to ensure real smiles in service delivery. Previous research on the effects of display inauthenticity on customers reveals consider...

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#BeingReal about Instagram Ad Models: The Effects of Perceived Authenticity: How Image Modification of Female Body Size Alters Advertising Attitude and Buying Intention.

Publication Type: Academic Journal

Source(s): Journal of Advertising Research. Jun2020, Vol. 60 Issue 2, p197-207. 11p.

Abstract: This research suggests that perceived authenticity plays a significant mediating role for the effects of model image modification and body size on consumers' advertisement and product evaluations. Participants reported that they liked the advertisement...

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